Tyler Pappas Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

Consulting producer, strategist and creative manager for various production, advertising, film, content and media agencies. Serve various national clients/brands and categories including manufacturing, lifestyle brands, spirits, tech startups, healthcare/pharma, DIY, live event companies, OTT and non-scripted linear and streaming.

Chicago/Boston

• Developed/executed a robust content strategy to boost engagement and increase a diverse membership from 3000 to 35,000 seniors.• Led multiple teams in creating more than 2,500 videos, podcasts, and articles.• Tailored content to serve Product, Marketing, Events, Advertising, and Engineering teams.• Prioritized Health & Wellness, Educational, Inclusivity & Accessibity content.• Managed budgets, contracts, and vendor partnerships.• Led efficient migration of all content from proprietary CMS to Contentful commercial product.• Aligned content strategy with marketing goals and trends.• Positioned SSC as a trusted source for seniors’ physical, mental, and emotional wellness.• Organized and maintained efficient editorial calendar.• Tracked metrics to optimize content and engage members.• Fostered relationships with industry influencers and subject-matter experts for creative content.• Developed a network of writers and video teams to produce informative, actionable, and engaging content.• Established video department, recruited and trained new hires, and launched an intern program.

Greater Chicago Area

Detroit Metropolitan Area

• Oversaw re-branding strategies for clients’ content-marketing campaigns.• Produced, scripted, and directed multi-city studio and location video/still shoots.• Led global client (Univar Solutions) in-house corporate creative teams, chief liaison with AOR.• Sourced and engaged diverse experts: food scientists, chefs, chemical engineers, logisticians.• Collaborated with internal and external stakeholders to ensure effective communication and engagement.• Supervised video editors and graphic designers to ensure content aligned with brand image and target audience.• Delivered final product for platform and social media on time and on budget.

Chicago, Illinois, United States

• Executed Healthcare & Corporate Media Campaigns and Marketing Packages.• Repositioned and enhanced communication strategies for healthcare-related content.• Collaborated cross-functionally to develop innovative video and social content aligned with client objectives.• Led video production for prominent pharma and corporate clients.• Established and maintained key stakeholder relationships.• Managed videographers, writers, editors, and budgets for successful project execution.• Implemented a post-production strategy for content optimization.• Produced virtual live events via Zoom, Pando, Blue Jean, FB Live, and Vimeo.• Clients: Horizon Therapeutics, Visa, Xofluza, Acebia, Healthgrades.

Chicago, Illinois, United States

• Produced multiple segments of the Emmy-nominated series, "Built to Last".• Interviewed a wide range of trade personnel, from master craftsmen to entry-level.• Consulted with labor union leaders, executives, local politicians, and journeymen.• Wrote and produced digital narratives showcasing the contributions of interviewees to Chicago workforce.

Chicago, Il

Produced, built teams, directed campaigns, budgeted, and supervised post-production for multiple clients including Ulta Beauty, First Alert, Duracell, and Marmon.

New York, Ny

• Founded and led startup, growing it into a 15+ person agency while increasing YOY revenue.• Created and sold a six-episode TV series, “Made From America”, to Great American Country Network.• Identified new business opportunities and forged strategic partnerships.• Produced a range of digital content, including healthcare, pharma, corporate and educational films.• Oversaw the entire production lifecycle, including creative ideation, contracts, and budgets.

New York, Ny

• Developed strategies to capitalize on healthcare trends.• Collaborated across Marketing, Advertising, and Editorial teams for cohesive content production.• Identified emerging trends in media and healthcare.• Created more than 1,500 short films and branded content.• Optimized video distribution across platforms.• Coordinated production schedules for timely delivery.• Managed budgets to make creating content more cost-effective and attractive to potential clients.• Directed experts, writers, editors, and video teams.• Conducted research, interviews, and scripting for all initiatives.• Maintained relationships with healthcare professionals, experts, and partners.• Supported sales teams with presentations.• Delivered paid editorial content for client segments.

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New York, Ny

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Assisted Arista Records CEO/industry icon Clive Davis.