Dedicated to helping marketers create, execute and optimize their ABM strategies through proper account selection. Providing weekly ABM insights every Sunday morning at 8am via the Account-Based Marketing Tactics newsletter.

Specializes in account-based marketing, demand channel activation, sales and marketing alignment for B2B organizations.

In January 2022, I was brought on to help build Clari's growth marketing strategy, with a focus on ABM, for its' new Strategic Industries business segment. Over the last 5+ quarters I have built the growth marketing strategy targeting all of business services, healthcare and financial services industries. The strategy has included 1:1, 1:Few ABM strategies as well as demand generation, events, 3rd parter sponsorships, strategic partnerships and influencers. Working with the VP of Sales, 6 AEs, the RDR Manager, 3 RDRs and Procuct Marketing Manager, we have worked to build over $17 million in pipeline to date across all three industries. In the fall of 2022, I was named a finalist for 6sense's Fusion Ecosystem ABM award, and in the summer of 2023, I was named the winner of the Sales and Marketing Performance award by the ABMLA.

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Once I got my first taste of account-based marketing, I knew it was something I wanted to do full-time, and Terminus provided me that opportunity. As one of three ABM managers, my role was to lead the relationship with our strategic AE’s, and launch a new 1:1 ABM program. Over the course of just about a year, I established a multi-channel ABM program and a working cadence with the AE’s for our strategic accounts driving over $1 million in new pipeline. In addition, I assisted with the creation and implementation of multiple, multi-channel 1:many and 1:few ABM programs in coordination with our ADR’s and AE’s. One such campaign, focused on high fit, SMB accounts drove over $1.3 million in new pipeline, over $175,00 in revenue won and over 20% increase in account engagement.

While I had a great run at Signal 88, LLC. for almost three years, I was ready for a change and wanted to get into the SaaS world of B2B marketing. I’m glad I found Quantum Workplace, it’s a great company with even better people. While at Quantum Workplace, I was tasked with handling the demand generation efforts. I led the alignment of marketing and sales teams which had been siloed before my arrival. In addition, most paid media efforts that were ad hoc, were refined and optimized to be coordinated efforts to meet team goals month after month. The process led to an increase in ACV by 75% year-over-year, and just under $1 million in new pipeline. During this time of refining the demand efforts, I was introduced to account-based marketing to help create more efficient strategies for generating new pipeline and revenue. I launched an ABM pilot in coordination with our SDR’s and AE’s, focused on new logo acquisition and pipeline acceleration. While our pilot was cut short by COVID-19, I pivoted the strategy to a customer retention initiative. The initiative increased retention by 2% and over $3.5 million in renewed contracts, and the winner of Terminus’ 2020 ABMie award for Best Customer Retention Program.

After one year at Signal 88, LLC, I was promoted to a management position as we continued to grow the marketing team and initiatives. In my time as manager, we really honed in and refined our inbound strategy to drive qualified leads for our franchise owners, establishing new inbound lead tracking and reporting to effectively measure ROI. During this time we partnered with an outside agency to help us launch our Google Ads campaigns, and launched a new website chat. Within a six-month period we generated over $1 million dollars in new monthly revenue from our inbound leads, with an 80% MQL rate and 20% CVR. On a local level with our franchise owners, we worked to develop new strategic marketing and sales plans to penetrate new service verticals. But my best memories from this job was creating a local marketing plan for our franchise owners and seeing their success from it. This step-by-step plan was easily laid out so that the franchise owners could build their franchise’s awareness and pipeline in their local market.

I decided to move on from Courtside Marketing into a new avenue of B2B marketing at Signal 88, LLC. Working at the corporate offices, I assisted in the creation and implementation of the company’s brand and content strategy for the corporate entity and over 100 franchise owners. This included establishing and managing the social media accounts for corporate headquarters and the franchise owners, corporate website and microsites, and blog content. It was during this time that I also led the implementation of HubSpot’s Marketing Automation platform and CRM in coordination with the sales team and franchisees.

My first full-time position in B2B marketing and sales after graduating with my master’s degree in management with a focus in marketing. I assisted a small team of three in growing a new digital marketing agency, focused on small and medium-sized businesses in the local area. I worked on identifying those businesses with a need for digital marketing assistance, and helped with the development and implementation of new strategies that fit their business. In addition I was responsible for helping grow the company’s brand and reputation via managing its social media accounts, website, blog content, and local listings.

I decided to join NMC, Inc. for another marketing internship to gain additional experience as I finished up my master’s degree. This was my first experience with B2B marketing, which set me up for my following positions. While at NMC, I was able to dive into managing and building the company’s social media accounts, as well as assisting in optimizing the website. Gained additional content experience through assisting the design and editing of brochures, monthly email sends and sales presentations.

As an intern with the Creighton University Athletic Department, I assisted with game-day management, in-game promotions, and designing and developing promotional propaganda for the men’s and women’s basketball and soccer teams, and volleyball team. In 2013 I contributed to the development of the Bluejay Jamboree, Creighton’s major athletic fundraiser. And in 2014, I led the marketing efforts for the Creighton Softball team, including music, program design, and in-game promotions.