Tyler Redding Email & Phone Number

Westwood, Ma, Us

Boston, Ma, Us

•Collaborate with Global Digital, Product Merchandising, Brand and Sales teams to drive digital content experiences for key products and brand initiatives through photography and product copy•Gather and consolidate regional merchandising teams’ priorities and feedback in order to guide the creation of the B2B digital product content•Lead the strategic briefing of all internal/external storytelling content to help ensure the creative output aligns with seasonal narratives/priorities, achieves commercial goals and delivers on time and budget•Manage content quality assurance from production through go-live to ensure alignment with key investments

Boston, Ma, Us

• Created seasonal full price activation strategy and road maps to optimize and maximize product performance on .com• Implemented the execution of digital content in alignment with seasonal priorities• Collaborated with channel owners to create and drive campaign content and copy briefs for the creative team• Ensured product readiness for product intros/launches (i.e. product detail pages, inventory availability/tracking, copy, imagery, and metadata)• Acquired analytical insights to deliver data driven decision making, on site and throughout activations (i.e. search engine optimization, adobe analytics, etc.)

Boston, Ma, Us

• Created and presented the seasonal US omni-channel line plan and roadmap, leveraging market knowledge as well as consumer, account, and competitor insights with a focus on range efficiencies to sales partners, key accounts (i.e. Footlocker, JD/Finishline, Hibbett, etc.) & marketing teams• Briefed in key projects to capture marketplace needs in order to drive revenue to meet sales goals (i.e. key account CTM’s, Global range marketplace gaps, etc.)• Executed all key milestone meetings (Seasonal kick-off’s, Key account/DTC Previews, US market launches, Account meetings) for respective product categories• Created/owned the delivery and maintenance of the complex basketball launch calendar, account allocations, and product segmentations• Collaborated cross-functionally with product managers, sales, key external accounts/partners, finance, marketing, demand planning, purchasing, product supply, and direct to consumer functions to ensure efficient operations and organization• Operated closely with sales directors and account leads to lead product franchise strategy and channel management• Advanced from associate merchandising manager across brand driven, trend, and fashion products to merchandising manager

Boston, Ma, Us

• Analyzed stores past and current performance as well as sales trends to determine store assortments• Managed and analyzed in store & DC inventory levels across 5 stock categories and completed action items based on findings to maximize revenue & profitability• Collaborated cross functionally with merchants, planning, & marketing to ensure successful in store execution of products and promotions • Ensured stores had adequate product based on specific market trends, store size, etc. leading them to have the best opportunity to hit their footwear forecast/budget goals daily, monthly, & yearly• Tracked/managed time sensitive product arrival to the distribution center & ensured it's arrival in store to meet launch dates

Boston, Ma, Us

• Analyzed business trends to assist buyers with forecasting, planning, and implementing strategies to help drive revenue and exceed sales targets• Collaborated with the allocation team to best assort stores based on current marketplace trends and store specific needs• Evaluated inventory levels, sales trends, as well as KPI’s at an article, category, and gender level to determine how to move through product most efficiently and profitably.• Aligned store teams on their individual and district sales goals across all categories by providing weekly, monthly, and year to date sales information

Boston, Massachusetts, Us

Coraopolis, Pa, Us

-Offer Sales assistance to Customers-Process merchandise-Cashier

-Provide waiter services for functions/weddings/parties

Boston, Ma, Us

-Offer sales assistance to customers in store-Organize store/stock room-Make sure products get out to the floor in correct quantity-Assist in floor moves, product realignment, and closing of store

Woburn, Massachusetts, Us

-Researched contacts/facilities to help with the increase of expansion of basketball tournaments-Researched best pricing for concessions, products, advertising, etc. -In charge of ticket sales at tournaments-Increased social media presence

-Researched and compared prices from various building supply vendors-Assisted in keeping projects under budget-Helped manage and schedule projects-Communicated with current, future, and potential customers about projects

-Contributed to the marketing plan-Provided sales assistance to customers-Fielded calls from potential customers-Notified customers to pick up merchandise

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Science (Bs), Business Administration And Management, General