Tyler Reeves Email and Phone Number
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Tyler Reeves personal email
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I am a C-level consumer goods executive with deep experience in fueling transformational growth (topline, EBITDA and culture). I started my career in finance (CPA) and successfully led marketing and sales efforts for multiple blue-chip brands / companies. This balance of right-brain and left-brain expertise helps me identify and deliver unforeseen value. My strengths include:• Systems thinking - I quickly identify unforeseen numerator (growth) and denominator (waste elimination) levers to maximize value/EBITDA. • Entrepreneurial/agility - I am consumer-obsessed and bring strategic and functional expertise needed to consistently deliver scale-able, market-advantaged product and service solutions • Talent/culture development - I consistently recruit (external and internal), equip, challenge, develop and unleash the full potential of diverse leadership teams. In progressive roles across multiple industries, I have respectively challenged the status-quo and championed solutions that deliver double-digit top-line & EBITDA growth. I know how to "orbit" in any culture to nurture the good and pull/stretch where needed to deliver exponential system transformation.
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Chief Revenue Officer (Cro)Sterling Site Access SolutionsTexas, United States
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Chief Sales & Marketing OfficerBlackmon Mooring & Bms Cat Mar 2023 - PresentHaltom City, Tx, UsResponsible for all aspects of Sales and Marketing for Blackmon Mooring and BMS CAT (business development, sales enablement, strategic insights, marketing, customer experience and loyalty).Founded in 1948, Blackmon Mooring and BMS CAT have helped families and businesses restore, rebuild, and recover from disasters for more than 70 years. By providing reliable recovery and reconstruction services to mitigate fire, water, and storm damage, we help re-establish communities and businesses. -
Senior Vice President, Revenue & Demand StrategyCaliber Collision Nov 2020 - Feb 2023Lewisville, Texas, UsChampioned design, resourcing, and implementation of sales enablement, revenue management, and demand planning initiatives for the PE-backed company. Report directly to Chief Strategy Officer and lead a team of Vice Presidents, Directors, Managers, and Associates to deliver key strategic initiatives across multiple business lines. -
Board MemberReflect Jan 2016 - Feb 2022Richardson, Tx, UsReflect is a full-service provider of digital media solutions for leading brands, including Charles Schwab, Polaris, Levi's, Verizon, Cedar Fair Entertainment, Buffalo Wild Wings, Spence Diamonds, PatientPoint, Wolf/Sub-Zero/Cove and Landmark Theaters. Helped facilitate merger of company with Creative Realities, Inc. in 2022. -
Evp & Chief Commercial OfficerInterstate Batteries 2018 - Jun 2020Dallas, Texas, UsPromoted into expanded Executive Officer role with full $1.5B+ P&L responsibility, overseeing National Sales, Independent Accounts, Business Development, Marketing & Advertising, E-Commerce, Category Management, Innovation & Business Insights, Customer Care, Revenue Management, and the Academy Center of Excellence. Led a 200+associate U.S.-centric organization with 7 VP/Director direct reports. -
President & General Manager – National AccountsInterstate Batteries 2015 - 2018Dallas, Texas, UsPromoted into General Manager with full oversight for an $800M P&L, led a 100+ associate National Accounts organization comprised of sales, marketing, pricing, and administrative staff with 5 VP/Director-level reports. Interfaced extensively with Board and C-Suite peers on growth programming, business planning, performance metrics, and program execution.
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Director Brand Strategy & InnovationInterstate Batteries 2010 - 2015Dallas, Texas, UsRecruited in by a former colleague to step into newly created role, where led all aspects of corporate strategy development and program execution for new products, sourcing practices, and marketing innovations. Reported directly in to the CMO and supervised vendors/3 direct reports; managed a $30M budget focused on consumer insights, merchandising, and advertising.
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Director/Manager - Walmart Strategy & InsightsPepsico 2009 - 2010Purchase, New York, UsPromoted into sales/marketing strategy role responsible guiding business growth efforts within Walmart and Sams Club for the entire Frito-Lay product portfolio. -
Senior Brand Manager, Tostitos/Fritos/Lays DipsPepsico 2008 - 2009Purchase, New York, UsFueled growth and transformed salty aisle merchandising via directing all brand and category management activities for $800M product portfolio.
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Brand Manager, Cheetos TrademarkPepsico 2007 - 2008Purchase, New York, UsLed global revitalization efforts for Cheetos brand and Chester Cheetah persona. Received PepsiCo's first-ever Grand Ogilvy Award (ARF David Ogilvy Award) for extraordinary and/or creative uses of research in the advertising that create powerful, profitable campaigns.
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Product Manager, Fritos Original Corn Chips BrandPepsico 2006 - 2007Purchase, New York, UsManaged all aspects for a $600M Fritos product line.
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Associate Product Manager, Lay’S Brand Innovation & VarietysackPepsico 2003 - 2006Purchase, New York, UsLed the development of strategic growth plan for entire Lay’s portfolio. Recipient of PepsiCo Chairman’s Award, PepsiCo’s highest honor due to efforts on VarietySack launch (today a $1B product line), where overcame challenges to materially exceed annual operating plan.
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Finance Manager, Business Review & Cashflow/Customer Financial Services (Progressive Roles)Pepsico 1999 - 2003Purchase, New York, UsOversaw cash flow performance, including forecasting, strategic planning, and annual operating plan. Supervised 34+ associates. Recipient of the PepsiCo Chairman’s Award for implementing initiative that materially accelerated PepsiCo cash flow.
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Manager Of Corporate DevelopmentConcentra 1996 - 1998Addison, Texas, UsLed corporate development - M&A valuation, negotiation, due diligence, board approval and system integration. -
Senior Associate - Audit & Transaction ServicesPwc 1994 - 1996GbSupervised audit and transaction services (M&A) for healthcare, financial services and insurance clients.
Tyler Reeves Skills
Tyler Reeves Education Details
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Smu Cox School Of BusinessMarketing Strategy / Executive Mba -
Mays Business School - Texas A&M UniversityMarketing/Accounting
Frequently Asked Questions about Tyler Reeves
What company does Tyler Reeves work for?
Tyler Reeves works for Sterling Site Access Solutions
What is Tyler Reeves's role at the current company?
Tyler Reeves's current role is Chief Revenue Officer (CRO).
What is Tyler Reeves's email address?
Tyler Reeves's email address is ty****@****ion.com
What is Tyler Reeves's direct phone number?
Tyler Reeves's direct phone number is +197262*****
What schools did Tyler Reeves attend?
Tyler Reeves attended Smu Cox School Of Business, Mays Business School - Texas A&m University.
What skills is Tyler Reeves known for?
Tyler Reeves has skills like Leadership, Financial Advisory, Team Building, Sales Force Development, Strategic Partnerships, Accounting, Presidency, Executive Management, Brand Development, Sales, Marketing Analytics, Automotive.
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