Tyler Riddell, Leadership Mba Email and Phone Number

Role & Key Accomplishments: Implemented RACI frameworks and task management tools to define roles, responsibilities, and streamline collaboration across cross-functional teams.- Initiated and supported the introduction of a primary project management tool, enhancing task tracking, issue resolution, and team productivity.- Directed marketing initiatives resulting in over $50M in revenue, boosting brand visibility and driving customer engagement.- Designed and maintained an 8-month client task roadmap, optimizing team collaboration and project execution.- Conducted detailed cost breakdowns of marketing services in partnership with finance and marketing teams to enhance budget efficiency.- Led the creation, review, and delivery of dashboards and marketing campaigns for high-profile clients, including Chevron, Exxon, Phillips 66, Giant Eagle, QT, Shell, Valero & Sinclair.- Supported the successful launch of UX designs, partner success stories, and email campaigns to elevate user engagement.- Directed the creation and rollout of rebranding materials such as business cards, letterheads, email signatures, and LinkedIn profiles, ensuring alignment with brand strategies.- Managed a creative agency to develop high-impact marketing assets, including deal cards, interstitials, push notifications, and visual content tailored to client objectives.

Key Accomplishments: (Client #1: Printing Company) - Formulated a Sales Enablement Strategy- Devised a Communication Plan for Order Status (utilizing SMS & Email)- Mapped the Sales and Marketing Workflow through Lucid - Designed an Influencer Program- Developed a Referral Program- Created a Focus Group Plan

Role:- Developed and implemented an annual comprehensive Marketing Plan to drive brand awareness, generate leads, and support revenue goals- Tracked and managed the marketing budget, ensuring efficient allocation of resources and cost-effective strategies- Managed the creation and execution of multi-channel marketing campaigns, including social media, email marketing, SEO, SEM, blogging, earned media, website, and events- Oversaw a team of 4 marketing interns, a coordinator, a PR/Media Consultant and a Web Developer, providing guidance, mentoring, and performance evaluations- Ensured analytical tracking with monthly and quarterly reports, documenting key insights across marketing channels - Monitored campaign performance, analyze metrics, and leverage data-driven insights to optimize marketing efforts and improve ROI Key Accomplishments: - Garnered 81 publications (Dallas Innovates, WFAA, Fox 4, Dallas Weekly, Fort Worth Report, etc.) in 2023- In 12 months, through a complete redesign, increased traffic to the website from a few hundred visits to 3,000+ a month - In 12 months, increased email open rate by 36%, click rate by 51%, and decreased bounce rate by 9%, and towards the end of 2023, increased the open rate to 45%. The average open rate over 12 months was 30.94%. - Oversaw 10 Year Anniversary Campaign, which consists of 2 campaigns that was estimated to reach 500,000 people, obtain 1,000,000 Impressions, and 100,000 video views by the end of the year - Planned and Coordinated 10th Birthday Celebration with a 240% turnout rate and secured two media crews from Fox 4 and WFAA as well as a reporter from the Dallas Morning News - Oversaw lead generation for a $2.0 million Federal Grant from the SBA and celebrated the success through hosting an event where leaders from the SBA attended, including a member of President Biden’s cabinet - At one signature event, in 1st quarter 2023, obtained a 220% turnout rate

Walkabout Workplace (Nov. 2020 to Dec. 2021)- Created Social Media Strategy and 12+ month Content Plan. The content resonated on LinkedIn and brought in approx. 350+ LinkedIn visitors (organic traffic) a month for 12+ months- Developed Mass Email Marketing plan (averaging approx. 20% open rate with a consistent CTR) and created consistent collateral for the sales team- Optimized Marketing & Sales Funnel on Hubspot and worked with G2's marketing team to drive traffic from their website to Walkabout's website- Hired and co-created a new website with Web Developers. In 8 months, increased traffic to the website by 43%, decreased bounce rate by 18.4%, and increased leads by 50%+- Developed SEO strategy. Focused on optimizing the website with keywords and on backlinks, which led to a 43% increase in website traffic and 50%+ increase in leads- Hired, co-created, and executed an Earned Media Strategy with a media consultant (Features: Dallas Innovates (2 times), & Dallas Business Journal)NexGen Technologies (Jan. 2022 to Jun. 2022)- Outlined (and presented) a cohesive Marketing Plan and Budget for NexGen Technologies, LLC., and its subsidiaries for 2022- Hired Web Developers to help transition the newly acquired brand to the NexGen branding. Increased traffic to the newly acquired brand's website by 34% & decreased bounce rate by 13.4% in 4 months- Redesigned the parent company's website & increased the website traffic by 289% in two months- Secured PR/Media Consultant to execute an Earned Media Strategy- Secured SEM/SEO Consultants to assist in executing Digital Marketing Strategy - Created social media strategy and content plan for all subsidiaries- Created and monitored Brand Awareness Campaigns (Paid Ads): In 1 month, reached 100,000+ individuals and directed 1,000+ individuals to the company's websites- Planned, designed, and executed email campaigns with 20,000+ leads- Planned, designed, and coordinated a booth at the 2022 Call & Contact Center Expo

Role:- Built and personalized a social media strategy and content strategy- Collaborate weekly with CEO to create content- Provide analytics and engagement support - Collaborate with factories to enhance the content strategy - Support and assist distributors with their marketing strategiesAccomplishments:- Increased Instagram follower count from 0 to 2,467- Two additional factory leads (1 fully on board)- Four factories (The REL Group's clients) have created and increased their presence on social media- Factories are using our content at conferences- A factory, two other HVAC rep firms, and two distributors have asked for assistance with their social media - (2018) Posts: 106; Engagement: 3,800; Video Views: 498- (2019 - Nov. 21st) Posts: 113; Engagement 6,200; Video Views: 10,000