Tyler Rybacki Email & Phone Number

Kinzers, Pennsylvania, US

Boulder, Colorado, US

• Strategic Leadership in Growth Marketing: Spearheaded growth and retention marketing at Jot, directly reporting to the CEO. Led the strategic direction and execution of digital paid advertising and email marketing.
• Ecommerce and Operations Management: Oversaw ecommerce operations, including the strategic conversion to a subscription-centric business model and subsequent platform migrations. Developed and implemented comprehensive.
• Product and Brand Growth: Launched 14 new products and grew monthly recurring revenue 200% across direct-to-consumer sales and Amazon. Improved month 1 subscriber retention by 40% and increased first-time order value.
• Data-Driven Marketing Expertise: Managed comprehensive data analysis and reporting. Implemented CRO strategies that provided a data-backed, objective approach to value creation.
• Financial Acumen in Marketing: Integrating marketing efforts with financial forecasting to enhance business sustainability. Revamped demand planning processes, preventing product outages and overproduction while.
• Leadership in Retention Strategy and Operational Agility: Maximized Lifetime Value (LTV) and profit margins by introducing innovative subscription mechanisms now being adopted across the industry. led the integration.

Boulder, Colorado, US

Boulder, Colorado, US

Boulder, CO, US

• Managed key clients representing 70+% of all company revenue ($2M a year) and coordinated teams of media managers, project managers, copywriters, designers, and web developers.
• Established and managed Account Management department.
• Developed digital growth strategy for SAAS client, launched in 4 new markets while scaling total revenue and new customer acquisition 25% MoM in the first 3 months of the partnership.
• Achieved a 10x growth of clients advertising budget from 40K to 400K per month achieving targeted million dollar a month revenue goals while expanding from 2 to 8 digital marketing platforms.
• Developed A/B testing methodology and Customer Cohort Analytics Process streamlining content production team turnaround by 50%.
• Developed full funnel digital marketing go-to-market and growth strategies for 30+ organizations.

Boulder, CO, US

• Established branding and growth strategies, proved market fit certainty for early-stage brands seeking venture capital funding.
• Increased client monthly revenue by 74% in 3 months through production and use of custom video content for a top-of-funnel paid and organic social media strategy in combination with robust retargeting campaigns and.
• Improved client’s overall site conversion rate from 0.6% to 3.45% over 6-month period by focusing on conversion rate optimization practices leading to improved UX/UI, updated brand content, and application integrations.
• Led client relationships and project managed all paid and organic social media campaigns

• Managed all operational aspects of the business across both large monument installation projects and eCommerce segment equating to $2M in revenue for the studio.
• Developed all marketing materials (print materials and email campaigns) and RFP project pitches.
• Oversaw all product manufacturing and contractor relationships including invoicing, payroll, and accounting.

Houston, Texas, US

• Developed all annual and long-range (10 year) operational expense plans.
• Implemented data-based modeling software leading to a 40% decrease in plan-to-actuals variance.
• Presented strategic plans and performance reviews to ConocoPhillips executive level leadership.
• Designed real-time performance dashboard, facilitating rapid and repeatable budgeting and forecasting analysis.

Houston, Texas, US

• Managed the economical modeling of all CAPEX projects proposed for the San Juan Basin equating to a $500M annual budget.
• Administered accounting policy guidance for all spend categorization within the business unit, leading to more efficient use of company capital.

Houston, Texas, US

• Created and compiled all elements of the annual long-range plan for the Western Canadian Business Unit.
• Spearheaded full transition execution of long-range planning from Excel-based models to software based economic and resource planning/management system for entire business unit.

Houston, Texas, US

• Primary Cost Analyst and sole operator of cost tracking systems including SAP and other ERPs to manage project costs/economics reducing cost forecasting inaccuracy from 15% to 2% in 6 months.

State College, Pennsylvania, US