• Strategic Leadership in Growth Marketing: Spearheaded growth and retention marketing at Jot, directly reporting to the CEO. Led the strategic direction and execution of digital paid advertising and email marketing strategies, managing a $5 million annual budget across DTC and Amazon.• Ecommerce and Operations Management: Oversaw ecommerce operations, including the strategic conversion to a subscription-centric business model and subsequent platform migrations. Developed and implemented comprehensive business operations strategies, significantly reducing cost of goods and improving margins.• Product and Brand Growth: Launched 14 new products and grew monthly recurring revenue 200% across direct-to-consumer sales and Amazon. Improved month 1 subscriber retention by 40% and increased first-time order value by 30% over six months.• Data-Driven Marketing Expertise: Managed comprehensive data analysis and reporting. Implemented CRO strategies that provided a data-backed, objective approach to value creation.• Financial Acumen in Marketing: Integrating marketing efforts with financial forecasting to enhance business sustainability. Revamped demand planning processes, preventing product outages and overproduction while maintaining optimal acquisition costs.• Leadership in Retention Strategy and Operational Agility: Maximized Lifetime Value (LTV) and profit margins by introducing innovative subscription mechanisms now being adopted across the industry. led the integration of advanced customer segmentation to boost retention and customer satisfaction.

• Managed key clients representing 70+% of all company revenue ($2M a year) and coordinated teams of media managers, project managers, copywriters, designers, and web developers. • Established and managed Account Management department. • Developed digital growth strategy for SAAS client, launched in 4 new markets while scaling total revenue and new customer acquisition 25% MoM in the first 3 months of the partnership.• Achieved a 10x growth of clients advertising budget from 40K to 400K per month achieving targeted million dollar a month revenue goals while expanding from 2 to 8 digital marketing platforms.• Developed A/B testing methodology and Customer Cohort Analytics Process streamlining content production team turnaround by 50%.• Developed full funnel digital marketing go-to-market and growth strategies for 30+ organizations.• Oversaw the technical execution, creative direction, and ROI focused performance optimization of 85+ online marketing campaigns combining paid social media, search, display, email, influencer, and web development-based initiatives.

• Established branding and growth strategies, proved market fit certainty for early-stage brands seeking venture capital funding.• Increased client monthly revenue by 74% in 3 months through production and use of custom video content for a top-of-funnel paid and organic social media strategy in combination with robust retargeting campaigns and enhanced Google Ads search focus. • Improved client’s overall site conversion rate from 0.6% to 3.45% over 6-month period by focusing on conversion rate optimization practices leading to improved UX/UI, updated brand content, and application integrations. • Led client relationships and project managed all paid and organic social media campaigns

• Managed all operational aspects of the business across both large monument installation projects and eCommerce segment equating to $2M in revenue for the studio.• Developed all marketing materials (print materials and email campaigns) and RFP project pitches.• Oversaw all product manufacturing and contractor relationships including invoicing, payroll, and accounting.

• Developed all annual and long-range (10 year) operational expense plans.• Implemented data-based modeling software leading to a 40% decrease in plan-to-actuals variance.• Presented strategic plans and performance reviews to ConocoPhillips executive level leadership.• Designed real-time performance dashboard, facilitating rapid and repeatable budgeting and forecasting analysis.

• Managed the economical modeling of all CAPEX projects proposed for the San Juan Basin equating to a $500M annual budget.• Administered accounting policy guidance for all spend categorization within the business unit, leading to more efficient use of company capital.

• Created and compiled all elements of the annual long-range plan for the Western Canadian Business Unit. • Spearheaded full transition execution of long-range planning from Excel-based models to software based economic and resource planning/management system for entire business unit.

• Primary Cost Analyst and sole operator of cost tracking systems including SAP and other ERPs to manage project costs/economics reducing cost forecasting inaccuracy from 15% to 2% in 6 months.