FREELANCIN'I'm currently a consultant/freelancer with experience in media strategy and planning of all channels including hands-on-keyboard experience (social, commerce, search and programmatic).With over a decade of experience in digital marketing (seriously I was doing social strategy in 2006), digital is at my core. Early in my career I was focused on paid and organic media for more local clients. From there my focus turned to planning and execution of market acceleration efforts for emerging brands. I’ve now led work on major brands in retail, CPG, alcohol and travel verticals, including full funnel strategy from branding campaigns (awareness driving efforts in linear, social, digital video and more) to direct response (conversion, ROAS, ROI). Audience/data management experience includes audience strategy work, onboarding a DMP (Salesforce DMP fka Krux), integration of CDP (Amperity) segmentation into ongoing media efforts in both message personalization and suppression. Measurement experience includes measurement plan creation for media plans, test and learn design, web analytics and more. Platform experience includes Microsoft Suite (Excel, PowerPoint, Outlook, Word), Google Ads, AdWords Editor, Google Analytics, Facebook Ads Manager, Snap Ads Manager, Pinterest Ads Manager, Twitter Ads Manager, DSPs including T1 MediaMath, DV360 (Google Display and Video 360), Google Campaign Manager (Fka DoubleClick), eMarketer, Simmons/MRI, ArcGIS ESRI, SparkToro and more.