Tyler B. Email & Phone Number

Greater Los Angeles Area

Design, conduct and socialize research incorporating qual, quant, digital and social methods, supporting user-centered design, engineering and marketing efforts.

Greater New York City Area

• Skilled communicator, regularly working on new business proposals, sharing research reports with clients, internal and external methodology/technology education
• Detailed project manager, overseeing research projects from start to finish
• Sharp analytical skills, leveraging various forms of quantitative and qualitative data; social listening, social analytics, search, digital, behavioral data, ethnography, focus group, online community and in-person.
• Entrepreneurial spirit, passionate about finding and exploring innovative ways to leverage new forms of data

Greater New York City Area

• Manage a team of 12 research assistants conducting social psychology research on theories of intelligence, learning, habits and goal pursuit
• Generate periodic reports on new lab data collected - demonstrating an ability to maintain and manipulate high volumes of data in an analytical capacity
• Research study design, implementation and analysis
• Serve as the liaison between the Institutional Review Board and the lab
• Plan the use of the lab including office space, equipment, technology and supply
• Hiring and training research assistants

Greater New York City Area

• Website implementation
• Social and web content strategy and production
• Paid social media campaign optimization
• Social, paid media and web data analysis and reporting

Greater New York City Area

• Conducted research on stress, decision-making and Tory Higgins’ Regulatory Mode Theory
• Data entry and cleaning

Greater New York City Area

• Content strategy and content mapping
• B2B & B2B2C content strategy and implementation
• Market research and competitor analysis
• Data analysis and reporting
• Paid media optimization: Facebook, LinkedIn & Twitter
• Event, entertainment and influencer marketing

Lincoln, Nebraska Area

• Develop & managed the company’s social media marketing
• Implemented a multi-million dollar marketing campaign
• Managed email marketing efforts
• Wrote copy for radio, direct mail and all digital messaging
• Manage store information databases
• Assisted in developing the overall brand strategy for the Nebraska Book Company rebrand to Neebo.

Lincoln, Nebraska Area

Going into the final year of college I helped create the first student-run advertising agency at the University of Nebraska- Lincoln. Check it out: http://jachtadlab.com/

Lincoln, Nebraska Area

• Developed and promoted local music series via social media
• Review and scheduled bands for the concert series
• Wrote copy for press releases, radio and local music/scene blogs
• Doubled concert series attendance from previous year