Tyler B. Email & Phone Number

Greater Los Angeles Area

Design, conduct and socialize research incorporating qual, quant, digital and social methods, supporting user-centered design, engineering and marketing efforts.

Greater New York City Area

• Skilled communicator, regularly working on new business proposals, sharing research reports with clients, internal and external methodology/technology education• Detailed project manager, overseeing research projects from start to finish• Sharp analytical skills, leveraging various forms of quantitative and qualitative data; social listening, social analytics, search, digital, behavioral data, ethnography, focus group, online community and in-person interview data• Entrepreneurial spirit, passionate about finding and exploring innovative ways to leverage new forms of data

Greater New York City Area

• Manage a team of 12 research assistants conducting social psychology research on theories of intelligence, learning, habits and goal pursuit• Generate periodic reports on new lab data collected - demonstrating an ability to maintain and manipulate high volumes of data in an analytical capacity• Research study design, implementation and analysis• Serve as the liaison between the Institutional Review Board and the lab• Plan the use of the lab including office space, equipment, technology and supply • Hiring and training research assistants

Greater New York City Area

• Website implementation • Social and web content strategy and production• Paid social media campaign optimization • Social, paid media and web data analysis and reporting

Greater New York City Area

• Conducted research on stress, decision-making and Tory Higgins’ Regulatory Mode Theory • Data entry and cleaning

Greater New York City Area

• Content strategy and content mapping• B2B & B2B2C content strategy and implementation • Market research and competitor analysis• Data analysis and reporting• Paid media optimization: Facebook, LinkedIn & Twitter• Event, entertainment and influencer marketing

Lincoln, Nebraska Area

• Develop & managed the company’s social media marketing• Implemented a multi-million dollar marketing campaign• Managed email marketing efforts • Wrote copy for radio, direct mail and all digital messaging• Manage store information databases• Assisted in developing the overall brand strategy for the Nebraska Book Company rebrand to Neebo.

Lincoln, Nebraska Area

Going into the final year of college I helped create the first student-run advertising agency at the University of Nebraska- Lincoln. Check it out: http://jachtadlab.com/

Lincoln, Nebraska Area

• Developed and promoted local music series via social media• Review and scheduled bands for the concert series• Wrote copy for press releases, radio and local music/scene blogs• Doubled concert series attendance from previous year