Tyler Broth Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

• Oversaw all email campaigns and journeys including customer onboarding and retention.• Created and implemented a robust SMS communication strategy for a list of +12,000 subscribers.• Optimized email and SMS performance with A/B testing, increasing conversion and customer lifecycle• Led digital promotional strategy and maintained company’s communication calendar• Regularly surpassed industry benchmarks frequently increasing email open rates to 42% • Managed promotion planning and execution for new product launches• Wrote and designed IQBAR’s bi-weekly newsletter for a list of +10,000 subscribers• Collaborated with company executives to develop marketing branding strategies• Developed a deep knowledge of Klaviyo, Attentive, Postscript, Zendesk, and other digital communication platforms.

Bedford, Ma

• Developing and implementing strategic marketing plans to support corporate and local initiatives• Managing all marketing efforts related to new F.W. Webb business acquisitions• Coordinating all local marketing efforts for over 45 Frank Webb Home Showroom locations• Planning and advising on digital marketing strategy focused on results-oriented SEM and social • Leading production and planning of video and other multimedia assets for marketing initiatives• Managing all marketing efforts for four of the 15 specialty divisions within the company• Leading grand opening event planning for all new bath, kitchen, and lighting showrooms • Creating presentations and media assets for company executives• Lead planning and execution of off-site conference and trade show for more than 400 guests

Boston, Massachusetts

• Led copy and creative direction for promotional email campaigns• Created copy for audience-specific landing pages to drive greater conversion• Wrote SEO-focused content to enhance searchability and UX of flagship site• Worked with stakeholders to develop and execute a new digital content strategy• Created copy and advised on strategy for social media and SEM campaigns• Generated copy for marketing materials including: testimonial videos, program guides, radio ads, promotional flyers, and catalogs

Burlington, Vt

• Generated high-quality web content for over 2000 client websites• Performed routine maintenance of client blogs.• Wrote over 200 blog posts each month focusing on informative, and optimized content.• Managed multiple social media pages for clients.• Wrote within compliance standards for dozens of brands spanning the automotive industry.• Remained up to date with the latest developments in auto news.• Increased client SEO rankings using industry best-practices.• Wrote over 4,000 pieces of web content for client sites in two years.

• Worked with marketing and product managers to develop copy for seasonal catalog.• Developed promotional copy for special edition products.• Crafted new descriptions and tag lines for all-new products.

Lincoln Rhode Island

• Wrote company’s new brand statement to assist with rebranding efforts.• Wrote original copy for upcoming annual retail sales catalog.• Assisted with rebranding by adjusting catalog copy to fit changing brand position.• Created original tag lines for new items in the product line.• Provided insight to better accommodate purchasing trends of Generation Y.• Conducted in-depth qualitative market research to create profiles of target demographics.

Greenfield, Nh

• Created and completed marketing plans for company events. • Composed press releases for local and national media.• Designed advertisements and company brochures.• Assisted with the creation of marketing plans for new company services.• Built progress tracking tools for website overhaul.• Achieved a fundamental understanding of in-house marketing

Bachelor Of Arts Degree, English & Advertising

Activities and Societies: President, University of Vermont Men's RugbyRELEVANT COURSEWORK Visual Communication, Communication Methods.

Education record