Tyler Broth Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

• Oversaw all email campaigns and journeys including customer onboarding and retention.
• Created and implemented a robust SMS communication strategy for a list of +12,000 subscribers.
• Optimized email and SMS performance with A/B testing, increasing conversion and customer lifecycle
• Led digital promotional strategy and maintained company’s communication calendar
• Regularly surpassed industry benchmarks frequently increasing email open rates to 42%
• Managed promotion planning and execution for new product launches

Bedford, MA

• Developing and implementing strategic marketing plans to support corporate and local initiatives
• Managing all marketing efforts related to new F.W. Webb business acquisitions
• Coordinating all local marketing efforts for over 45 Frank Webb Home Showroom locations
• Planning and advising on digital marketing strategy focused on results-oriented SEM and social
• Leading production and planning of video and other multimedia assets for marketing initiatives
• Managing all marketing efforts for four of the 15 specialty divisions within the company

Boston, Massachusetts

• Led copy and creative direction for promotional email campaigns
• Created copy for audience-specific landing pages to drive greater conversion
• Wrote SEO-focused content to enhance searchability and UX of flagship site
• Worked with stakeholders to develop and execute a new digital content strategy
• Created copy and advised on strategy for social media and SEM campaigns
• Generated copy for marketing materials including: testimonial videos, program guides, radio ads, promotional flyers, and catalogs

Burlington, VT

• Generated high-quality web content for over 2000 client websites
• Performed routine maintenance of client blogs.
• Wrote over 200 blog posts each month focusing on informative, and optimized content.
• Managed multiple social media pages for clients.
• Wrote within compliance standards for dozens of brands spanning the automotive industry.
• Remained up to date with the latest developments in auto news.

• Worked with marketing and product managers to develop copy for seasonal catalog.
• Developed promotional copy for special edition products.
• Crafted new descriptions and tag lines for all-new products.

Lincoln Rhode Island

• Wrote company’s new brand statement to assist with rebranding efforts.
• Wrote original copy for upcoming annual retail sales catalog.
• Assisted with rebranding by adjusting catalog copy to fit changing brand position.
• Created original tag lines for new items in the product line.
• Provided insight to better accommodate purchasing trends of Generation Y.
• Conducted in-depth qualitative market research to create profiles of target demographics.

Greenfield, NH

• Created and completed marketing plans for company events.
• Composed press releases for local and national media.
• Designed advertisements and company brochures.
• Assisted with the creation of marketing plans for new company services.
• Built progress tracking tools for website overhaul.
• Achieved a fundamental understanding of in-house marketing

Bachelor Of Arts Degree, English & Advertising

Activities and Societies: President, University of Vermont Men's RugbyRELEVANT COURSEWORK Visual Communication, Communication Methods.

Education record