Brought in to manage the organization, formerly known as BIG Idea Lab, after two years of operating revenue deficit. • Led review of community & customer feedback, brand awareness, and operational resources which allowed us to identify additional product opportunities.• Created and developed a strategic plan to develop and implement additional services, which drove the company to profitability in 4 months and facilitated a 300% expansion of program and facilities in year two.• Purchased company from original shareholders, led rebranding, and second round of expansion.

As CEO of Red Rokk I work daily to stay on top of new trends, techniques, and tools. I love challenging my team to achieve ever more complex and difficult results. Our work has been featured in numerous design publications across the world.Our mission is to help other organizations achieve more than they thought possible.We do this by using real customer feedback, company and product data, and amazing design to create innovative products and measurable marketing campaigns. Our process has helped us drive some amazing results for our clients including:✔ Developed niche messaging strategy, for Next Level Training, leveraging landing pages & trade magazines to generate a 483% net ROI in 60 days.✔ Planned and executive split testing of design, messaging, and functionality to drive growth in online sales and increase email and text signups from 1.2% to over 11% of total site traffic.✔ Developed an innovative marketing campaign for Whatcom County Library System, breaking all-time record for new library card sign-ups, in a single month by 26%. Key Responsibilities:• Leverage community organizations, university partnerships, industry events, and social media platforms to identify candidates, build relationships, and recruit talented individuals to our team.• Manage and coach a diverse team of designers, developers, copywriters, and marketers to help them grow their skills, increase productivity, and achieve personal goals. • Set company-wide vision, mission, and values to develop a culture of data-driven decision making, ongoing improvement through development and refinement of processes, increased results through testing new ideas, and forward-thinking innovation.• Leed marketing strategy, product design, and innovation, ensuring consistent delivery of forward thinking products and initatives.

Brought in to build commercial lending and business banking division from the ground up. Oversaw all business and commercial products and programs including; lending, underwriting, training, deposits, and support services. • Developed and executing annual business plans, budgets, policies, procedures, and lending guidelines.• Engaged in local community organizations such as neighborhood & business association, land use, and events to uncover possible market opportunities and establish a niche.• Led development and implementation of 3 separate banking products, 5 lending products, and multiple service line add-ons.• Managed the commercial lending portfolio in line with the NRFCU's risk tolerance and local economic trends. • Instituted lending guidelines, staff training programs, and compliance reviews to reduce portfolio risk and limit loan loss, exceeding industry standards with no loan loss during tenure.• Coordinated with the marketing department to establish messaging, create collateral, and execute marketing campaigns growing commercial services to over 2% of deposit assets and 7% of the loan portfolio in under 24 months.• Worked closely with other departments and their teams to implement referral programs and consistent training on new business initiates and products. • Founded a new industry organization, YCUP, to engage, develop, and retain young industry leaders.• Coordinated with the executive team and board of directors to provide progress updates and communicate strategic action plans.

Bootstrapped development of an innovative new camera stand, bringing it from inception to market in less than 6 months. • Developed marketing strategies including messaging, collateral, and tradeshow displays for new and existing products.• Generated relationships with news outlets and trade journals leading to articles in over 100 separate publications including Engadget, CNET, NY Times, Adorama, Trendhunter, and Wired.• Created pricing matrix with considerations for exchange rates, delivery options, quantity, product mix, and average total cost.• Established distribution channels in 30 countries with wholesale agreements and contract minimums - generating over $1MM in sales in the first 12 months.

Provided cash management and retirement planning services with institutional focus; specifically targeted non profit institutions.