Tyler Osborne Email and Phone Number
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At Beauty Industry Group, my focus as Senior Lifecycle Marketing Manager has been on harnessing the power of email and SMS to not only retain customers but also to double their lifetime value. By developing a data-driven strategy, our team has effectively driven over $22 million in annual revenue per year from these channels, establishing a robust foundation for customer engagement.My hands-on approach in negotiating platform agreements and training creative teams has yielded significant cost savings and streamlined operations. These efforts, along with collaborating closely with design and brand teams, have been pivotal in enhancing the customer experience at every lifecycle stage, ultimately increasing retention and contributing to our organization's success.
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Director Of Retention MarketingEquilife Dec 2024 - PresentWalpole, Massachusetts, Us
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Senior Lifecycle Marketing ManagerBeauty Industry Group Aug 2020 - Dec 2024Salt Lake City, Utah, UsManaged email and SMS channels, databases, and platforms for eight brands (4 DTC and 4 B2B), achieving over $22 million in attributable revenue per year from email and SMS on a last-click model.Negotiated umbrella agreements with our core retention platforms, covering our entire collection of brands and saving over $200k per year.Trained creative teams and established guidelines to streamline processes with technical channels, leading to significant increases in clicks and revenue, which expedited testing by establishing baselines.Collaborated with design, development, and brand teams to improve customer experience at each lifecycle stage.Developed a data-driven strategy that doubled customer lifetime value and increased subscription retention.Directed the launch of review, referral, and rewards platforms for all brands, and managed the switch from Yotpo to ReviewsIO for our entire organization. Created universal questions, NPS measurement, and communicated with the product team about possible defects. Organized and collected first-party data through successful pop-up and embedded form strategies, achieving form completion rates between 4% and 10%.Launched Rakuten Affiliate marketing, negotiating partnerships, placements, and CPA strategies, growing this channel to over $400k in attributed revenue per month within the first 6 months. Acted as a retention technology manager, integrating platforms and making collected data, usable. Extended brand strategies by integrating data into our marketing databases and creating successful follow-ups. -
Director Of Enterprise AccountsFreshlime Jul 2018 - Jul 2020Lehi, Utah, UsCreated and Developed an enterprise-level accounts department that specialized in bespoke Email and SMS automation. Designed and executed successful strategies for approximately 30 large enterprise accounts.Led all strategy, creative, and client-facing initiatives with my own dedicated creative and onboarding team. Trained sales teams and established processes for closing enterprise-level accounts.Cultivated positive client relationships through extensive travel, trade shows, and sales calls.Closed contracts exceeding $1 million per year and secured multi-year agreements with major clients.Expanded the department from 2 to over 30 enterprise-level accounts.Transitioned bespoke automations to scalable models for industries. Trained and developed Customer Success Managers to specialize in their respective industries.Became an expert in CRM platforms and integrations within the automotive and pest control sectors. -
Inside Sales Manager, Im, Nw, Sw And Rocky Mountain Territories.Kiva Energy Aug 2014 - May 2018Supported territory managers in their positive relationships with high-spend clients (1 million YRR minimum).Assisted in solving the complex logistics of new and existing accounts. Gathered leads and qualified them for territory managers. Maintained a level of reliability by being available 24/7 for clients’ questions and problems. Aided in market analysis, product orders, dispatch, and real-time communication with clients. Managed outside carrier relationships, agreements, and distribution/trucking dispatch for nine states. Monitored possible liabilities, financial risks, and market conditions.Tracked contract statuses, refinery allocations, and agreements. Collaborated with territory managers on pricing strategies based on commodity market conditions. Helped in the overflow of all accounting procedures including accounts payable and receivable processes. -
Store Sales And Marketing ManagerFamous Footwear Oct 2011 - Aug 2014UsSales Management Role:Achieve 1.7 million in annual sales between two stores by developing successful sales teams. Travel to failing or underperforming stores and helping to create effecting strategies to increase sales, margin, and KPI performance. Hire, train and develop store management.Marketing Role:Make sure all instore marketing is aligned with company standards and planograms. Targeting and segmenting key demographics to increase sales. Assist in creating new innovative ideas and better ways to display products. Using data to measure and assess new instore marketing ideas, endcaps, signs and displays. Various Other Responsibilities. Expense management (payroll, shrink. Inventory management. Product placement and merchandising. Demonstrating successful recruitment, development, promotion, and retention of talent. Ensuring effective management of change to reach functional and organizational goals. Market Analysis and action planning. -
Assistant ManagerFamous Footwear Jan 2009 - Oct 2011UsResponsible for driving store sales goals and company initiatives, managing overall store and sales team, customer service, inventory management, marketing and store flips, payroll and shrink management, recruitment and training sales team, assisting store manager with anything and everything needed.
Tyler Osborne Skills
Tyler Osborne Education Details
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University Of UtahStrategic Communication/ Minor In Psychology -
Westminster UniversityMarketing
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Salt Lake Community CollegeSpeech Communication And Rhetoric
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Salt Lake Community CollegePsychology
Frequently Asked Questions about Tyler Osborne
What company does Tyler Osborne work for?
Tyler Osborne works for Equilife
What is Tyler Osborne's role at the current company?
Tyler Osborne's current role is Senior Lifecycle Marketing Manager driving revenue with data-driven strategy.
What is Tyler Osborne's email address?
Tyler Osborne's email address is to****@****rgy.com
What is Tyler Osborne's direct phone number?
Tyler Osborne's direct phone number is +180120*****
What schools did Tyler Osborne attend?
Tyler Osborne attended University Of Utah, Westminster University, Salt Lake Community College, Salt Lake Community College.
What are some of Tyler Osborne's interests?
Tyler Osborne has interest in Nice Cars, Rock Climbing, Making Money, Politics, Environment, Canyoneering, Science And Technology, Self Improvement, Health, Arts And Culture.
What skills is Tyler Osborne known for?
Tyler Osborne has skills like Customer Service, Sales Management, Sales, Inventory Management, Marketing, Management, Digital Marketing, Recruiting, Visual Merchandising, Retail Sales, Merchandising, Loss Prevention.
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