Working as part of a special Dealer Group Solutions team put together to address the needs of the Dealer Group space identified by our executive team as a top opportunity for the company. I work as the advertising analyst for our largest dealer group building completely custom solutions to fit their needs. Tasks include building and trafficking a custom paid search strategy including ad extensions, dynamic insertion, negatives funneling advanced geo-targeting and more, managing a custom Remarketing network, managing awareness advertising across various publishers including Yahoo, iAds, Mixpo, Tubemogul, Pandora, local news and content sites and automotive research sites. Responsible for all budgeting, media planning, trafficking, optimization and ongoing performance analysis. Work closely with the product team to develop tools and solutions unique to the dealer group space as we build out our dealer group products.

Developing and executing online marketing strategies for clients using a multichannel approach. Manage a high number of client accounts, many of which are the more high profile clients and three of which are endorsed network level clients. I also work on a number of enhancement projects for the API, work extensively with our new hire training program and was the lead on the launch of one of our most successful advertising product. Tasks include:- Keyword research and analysis- Ad copy writing and A:B testing- Advanced AdWords management- Geographic research and targeting- Advanced website analytics and consulting- Management of Paid Search, Contextual Display and Behavioral marketing channels- Working directly with clients to optimize our approach to match their needs- Support the sales team with up-sell opportunities and reset expectations as needed- Work in both our internal UI and the AdWords and BingAds tools- Effectively interact with multiple internal departments including SEO, Account Managers, Social etc to effectively deliver results

Management and growth of PPC marketing campaigns and identifying and qualifying potential business opportunities.

Exposed to a variety of online marketing methods in an agency environment. I conducted in depth keyword research and categorization, link building efforts, writing title tags, header tags and meta descriptions and other task related to SEO. I gained basic web analytics skills and used complication segmentation in Google Analytics to pull data for weekly and monthly reports. This position also exposed me to the latest in social media sites and trends. Gained experience in Google AdWords and running PPC campaigns.

Worked with the director of marketing to develop and implement various online marketing and promotional campaignsGained experience in html, providing content for web pages, email marketing and event marketingAssisted with various activities necessary to the operation and sustaining of a successful organization