Digital Marketing Manager
Current• Oversee the development and execution of various dynamic digital marketing initiatives across website optimization, SEO, social media, and advertising, instituting increases in audience engagement and awareness.• Lead the creation and development of top-quality and compelling content for employment across web, social media, email, and other channels.• Effectively utilize Crafter CMS in the implementation of website updates on an ongoing basis, delivering a seamless customer experience.• Orchestrate the development and implementation of website optimization and SEO strategies to maximize visibility and attract targeted traffic.• Undertook and completed the overhaul and revamp of the website, including leading the implementation of updates on an ongoing basis.• Achieved substantial success by driving a 54% increase in website traffic and generating 64k+ new social media followers in 2024.