Lead Social Media Specialist
Current• Manages all graphic content for Sesame’s social clients. My 50,000+ posts per year have helped organically raise engagement by 400% over the last four years.• Mentors team of Social Media Specialists, including training, delegation, and problem solving for clients with escalated issues.• Plans clients’ organic content calendars across Facebook and Instagram by analyzing historical traffic and engagement data, current industry trends, upcoming events, and A/B test results.• Provides direct support for clients, including strategic planning, reporting, platform-specific education, and technical support.• Implemented and now maintains a custom graphic submission system and an in-house posting tool.