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Curiosity driven global business leader, with extensive career in sales and marketing. Developer of data inspired creative solutions to business problems. Transformed a stale diner concept to a Millennial obsession. Repositioned a ubiquitous sneaker to an expression of Gen Z’s individuality. Builder of subcultural influence targeted at the most discerning consumers.Consumer obsessed creative champion, known for heading GTMs within a highly complex global organization. Establish trusted relationships with globally influential brands and individuals. Partner with executive team on developing global business strategy. Collaborative leader who builds diverse, respectful teams, leveraging global perspectives empowering individual performance to achieve operational excellence.
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Co-Founder_CeoA Liminal Space, Inc.Cambridge, Ma, Us
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Brand ConcentratorMolassesCambridge, Ma, Us -
Head Of Global Brand EnergyConverse Sep 2022 - PresentBoston, Ma, UsIdentifying and managing Brand-right collaborators to partner with Converse, at Brand-right moments, as we look to tell Brand-right stories. -
Director, Brand Marketing Energy + SportConverse Oct 2020 - Sep 2022Boston, Ma, UsDriving a global marketing offense to tell the stories of amazing products, partners, athletes, designers and more who inspire youth culture.
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Director Global Brand ManagementConverse Jun 2016 - Oct 2020Boston, Ma, UsDrive the global seasonal marketing offense from sell-in through sell-through.
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Director Global Brand CommunicationsConverse Jun 2014 - Jun 2016Boston, Ma, UsDirected integrated seasonal marketing campaigns from creative development to media execution.
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FounderMolasses, Llc Jan 2013 - Jun 2014Founded a company that creates ways to eliminate distraction by slowing the digital flow. Our first product is Blackstrap. Blackstrap takes selected articles from your Instapaper or Pocket queue, binds them into a book, and sends it to your door in less than 30 days.Molasses was founded by Irwin, Elliott and me.
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Brand And Communications StrategyMolasses, Llc Jan 2014 - May 2014Working with amazing agencies, people, clients and companies as a strategist for hire. A bit brand, a bit digital, a bit comms - all strategy.Anomaly - Google, ConverseHavas World Wide - PayPal
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Director - Client SolutionsPercolate, Inc Jun 2013 - Dec 2013New York City, Ny, Us-Grew a team from 3 to 10, managing high volume growth while keeping churn on current accounts at historical lows.-Cut in half the time it took to get a client on-boarded to Percolate's software, allowing Percolate to absorb clients faster.-Developed and implemented a process to provide Percolate with global reach and insight, allowing Percolate to serve clients in 6 continents with relevant and contextual content for their brands. -
Strategy DirectorGotham Inc. Feb 2011 - Jun 2013New York, Ny, Us-Run all of Denny's strategy covering TV, Radio, Digital, Experiential and Operational efforts. 2011 was the first time in 5 years that Denny's sales were up resulting, among other things, in an Effie for Brand Renaissance. -Developed Jay Chiat Award honored Baconalia programming.-Lead and sold to the client a class leading social media distribution and syndication strategy leveraging Tumblr, Facebook and Twitter to amplify content across channels.-Built a theory of memes as the root of great strategy-discarded theory in 2013 -
Associate Planning DirectorYoung & Rubicam Dec 2008 - Feb 2011New York, Ny, Us-Created and lead execution of comprehensive late entrant smartphone strategy implemented across agencies and model launches in 2010-2011. -Developed strategy for global customer service rebrand and interaction reboot.-Developed thesis and was key contributor to Wall Street Journal Best Seller, "Spend Shift: How the Post-Crisis Values Revolution is Changing How We Build, Sell and Live."-Sorting out the impact of Smartphones on our world. Over 1 billion supercomputers that you can keep in your pocket is going to have a profound impact on our world.-Creating a set of compelling data assets to understand our world before the rest.-Experimenting-Writing - (Google my piece in DM News on Why Brands Shouldn't Use Celebrities in Social Media) -
Biz Dev And Co-FounderSympact Technologies Jan 2008 - Jan 2011We've built real-time email that composites a message on email open, not on send.Closed deals with Fandango, Starbucks, Thrillist, Return Path, Samsung and others. -
Co-Founder, Strategy StuffBandwith, Inc Mar 2009 - Oct 2010Bandwith is Simple Event Management. We help sell tickets, manage guest list and stay in touch with fans. Whether you’re playing the local bar or selling out Madison Square Garden, BandWith can help grow your organization.
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Co-FounderPlansforus Jan 2007 - Dec 2007Tried to build a company to improve how teachers created lesson plans through large scale collaboration. Got 1,000 teachers to sign up and then realized that the plans were done in the classroom and most classrooms didn't have Internet.
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Digital Strategist And Account ManagerDimassimo Goldstein May 2005 - May 2007New York, Ny, UsManaged the MaxMD business along with CRM and SEO Marketing for the McKinsey Quarterly and the launch of a green energy startup called Juice Energy -
Account ExecutiveMaxmd Mar 2004 - Oct 2005Fort Lee, Nj, Us-Joined MaxMD as first marketing and salesperson.-Initial strategy was to sell to doctors directly, recognized that there was a lack of scale and shifted to enterprise sales.-Worked with tech team to write product spec for enterprise level secure messaging.-Moved to DiMassimoGoldstein to continue building out marketing for MaxMD. -
AssociateNewmark Feb 2002 - Mar 2004New York, Ny, UsCold called 200 people a day. Set up a bunch of big deals. Internet was blossoming, asked my leader what would change...was told nothing would change. Moved to a start up.
Tyler Fonda Skills
Tyler Fonda Education Details
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Colgate UniversityPolitical Science -
Stockholm UniversityPolitical Science
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New Trier
Frequently Asked Questions about Tyler Fonda
What company does Tyler Fonda work for?
Tyler Fonda works for A Liminal Space, Inc.
What is Tyler Fonda's role at the current company?
Tyler Fonda's current role is Co-Founder_CEO.
What is Tyler Fonda's email address?
Tyler Fonda's email address is ty****@****ail.com
What is Tyler Fonda's direct phone number?
Tyler Fonda's direct phone number is +161742*****
What schools did Tyler Fonda attend?
Tyler Fonda attended Colgate University, Stockholm University, New Trier.
What skills is Tyler Fonda known for?
Tyler Fonda has skills like Advertising, Social Media, Digital Strategy, Integrated Marketing, Strategy, Marketing Strategy, Digital Marketing, Creative Strategy, Start Ups, Mobile Marketing, Digital Media, Interactive Marketing.
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