Digital Marketing Strategist
Current* Build and execute digital marketing strategy through research, benchmarking, messaging, and audience identification* Determine key performance indicators for digital campaigns* Collect and interpret data from all marketing efforts to adjust and optimize the strategy* Coordinate content creation with video, photo, and content creator for platforms such as Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube* Collaborate on edits to website using website analytics and keyword research needed to improve search engine optimization * Oversee internet listing sites and contracts, as well as ensure all listings are up-to-date and optimized through Entrata* Manage Google ad campaigns and Facebook ad campaigns, including creation, edits & optimization, and spend suggestions to improve ROI on efforts* Create and maintain an internal reporting system to track leads and lead conversion with an evaluation of how marketing efforts influenced results