Nicole Tyler Email & Phone Number

Orem, Utah, Us

Orem, Utah, Us

Orem, Utah, Us

Orem, Utah, Us

- Manage marketing strategy between Pura and its brand partners and retailers, including Disney, NEST New York, Anthropologie, The Met, Kenneth Cole, Amazon, Nordstrom, Crate & Barrel, and Ulta.- Led marketing team to successfully launch over 100 new fragrances for the Pura marketplace.

Orem, Utah, Us

Orem, Utah, Us

- Secure promotional event opportunities resulting in 3.5M+ impressions to new customers (bridging gap between sales and marketing teams to provide a more unified, comprehensive approach to customer acquisition)- Manage team overseeing 250+ affiliate, influencer, ambassador, and publicity partnerships with 30k-1M followings- Successfully launched 8 products generating over $1M as core member of product launch team- Grew affiliate program by 37% via targeted outreach and negotiation- Attained product feature in Women's Health Magazine- Manage external marketing agency partnership, resulting in placements in Forbes, Entrepreneur, Thrive Market and Buzzfeed- Improved partnership experience via branded marketing materials, monthly newsletters, and handwritten cards- Negotiated partnership and event costs resulting in 10% cost savings- Nurture relationships with high-level affiliates and reactivate low-performing affiliates- Initiated team-wide product launch management strategy

Manchester, Gb

Brand Manager- Executed 2019 rebranding efforts for IdealShape to develop stronger brand loyalty- Led product launches and wider marketing campaigns to solidify brand identity and capture market growthEcommerce Trader- Increased email revenue 22% by pivoting offer, copy and imagery strategy- Optimized offers and sale opportunities despite out-of-stock issues- Prioritized new customer acquisition using most cost-efficient methods- Initiated more thorough and organized SMP and channel strategy- Increased landing page conversion by 4%, partnering closely with design and editorial teams- Strategized PR execution for risky NPD launches to maintain positive customer relations- Directed PR efforts, including press outreach and content strategy- Managed quarterly channel performance, including growing GP by up to 3% monthly

Provo, Ut, Us

-Initiated PR strategy, including placements in Huffington Post, Silicon Slopes, Utah Business, and Small Business CEO-Led team of 7 interns to increase financial education content by 125% for internal and external audiences, including 10 executive interviews, 3 new email flows, and updated web content-Established HR processes for company payroll, employee onboarding, and reputation management for 40 employees-Created new affiliate program for 300+ affiliates resulting in improved education and resources-Produced long-term email marketing, film, and written content strategies to promote brand loyalty and awareness, increased open rate by 50%

Pleasant Grove, Utah, Us

- Managed 5+ clients in various industries, including overseeing internal team of designers and writers to produce compelling content and campaign materials- Increased 50+ clients' market awareness via customized content creation-Increased clients’ online social media presence via $50,000 blog campaigns, secured 10 blog partners and managed quality control and budget-Managed team of design and content creators to produce blogs, web content, e-books, and novels-Increased over 50 clients' market awareness by creating content in their style and voice-Established relationships with reporters and clients to increase loyalty to agency and improve publicity efforts-Transitioned from content writer to assistant editor to content manager to project manager in 18 months