Tyler Henning Email & Phone Number

Broken Arrow, Ok, Us

I orchestrate pivotal initiatives to enhance organizational efficiency and communication. Notable achievements include integrating project management software for the C-Suite, launching an engaging internal newsletter video series reaching over 500 stakeholders, and guiding department heads in developing actionable plans. Additionally, my strategic marketing efforts are leading to the successful recruitment of 60 direct support professionals within 5 months through impactful job fair and advertising materials.

Tulsa, Oklahoma, Us

By holding this position, I have gained extensive expertise in utilizing automation systems, including Keap and Hubspot. I increased the number of active leads in our prospective client funnel by identifying new lead sources. Furthermore, I played a crucial role in ghostwriting and promoting our owner’s latest book, The Richest Doctor, which reached the #1 spot in the Taxation and Personal Taxation categories on Amazon’s New Release list in April 2022.- Implemented an automated lead-generation system that quadrupled the number of leads generated.- Created and managed multiple drip sequences to nurture leads and increase conversions.- Optimized marketing budget by reducing dependence on outside vendors, resulting in a cost savings of $7,000 per month.- Developed and executed social media strategies that grew audience engagement and increased brand awareness.- Hosted engaging webinars and coordinated joint virtual conferences with media vendors to build strategic partnerships and expand the company's reach.- Collaborated with author to ghostwrite an anecdotal novel to generate leads for the company.- Supervised two amazing marketing professionals, one in-house and one overseas.

Broken Arrow, Ok, Us

As the founder of Those Guys Marketing (TGM), I established the business to cater to an expanding freelance client base. This endeavor was as an excellent platform for me to gain a more in-depth understanding of general business operations. In this role, I managed up to 30 client relationships simultaneously. My work required different levels of complexity, from devising comprehensive marketing plans to delivering website builds, logo designs, and creating presentations and proposals.

Tulsa, Oklahoma, Us

I began working with Tulsa Community WorkAdvance in 2014 with my business Those Guys Marketing. The non-profit organization has grown from a single program to five different programs/brands, each with their own social media, marketing and communication requirements. In 2021, I played an active role in managing 12 social media platforms and 10 websites, creating various promotional materials such as flyers, presentations, emails, and text messages. Additionally, I contributed to securing grants and proposals, including a significant $3.1 million grant from the City of Tulsa, which enabled further program expansion.

Tulsa, Ok, Us

As the sole public relations specialist at McElroy, I was responsible for managing both external and internal communication campaigns and initiatives. In this role, I successfully delivered three newsletters on time while traveling domestically and internationally up to twice a month to document and report on product performance. Working collaboratively with a team, I helped to maintain McElroy's social media presence, produced product photography, and developed powerful marketing campaigns with clear messaging. My efforts also included managing relationships with the press, providing them with materials for product reviews, jobsite success stories, and industry case studies. I represented the company at trade shows and developed collateral marketing materials to promote our brand, leveraging social media to increase foot traffic to our booth space.Expanding beyond public relations, I managed on-site photography, produced engaging YouTube videos, and developed McElroy's first brand identity guidelines for consistent branding across all marketing channels. I developed and implemented the company's internal communication strategy, creating a monthly newsletter and intranet for over 300 employees globally, promoting collaboration and unity across various departments. My leadership skills were recognized when I served on the executive committee for my final two years.

In my second stint at NatCom Publications, my skill set and experience was used researching and writing full-length feature articles on the equipment used in the golf and fishing markets.Along with the print magazine duties, my writing contributions were modified for website and online newsletters that served our readership. The writing responsibilities called for one to three feature articles per issue, per publication.Job duties and highlights included:• Well-written 2,000- to 3,000-word articles on the most recent equipment trends and introductions.• Photography shoot coordination of samples, working closely with a graphic artist to create a “theme” around the story.• A twice-monthly blog entitled “A Bag Full...” for web publication.• Interviews of top industry professionals in person, by phone and by e-mail.• Attendance at media events, in which companies presented their products to the golf writers and testers for review.• Weekly direct sales e-mails for the Golf Illustrated eDeals club, seeking direct sales for an online e-commerce site.• For a few weeks, held the title Interactive Marketing Manager in an initiative to launch Golf Illustrated University (GIU). GIU is an online membership-based website where subscribers get extra content, including online lessons about equipment, penned by myself and other professionals.

SPARKS was an architecture, engineering and interior design firm that specialized in athletic, religious, educational and health facilities. The time spent in the position opened new skill sets, including high-risk,high-reward presentations and business development for multi-million dollar facilities, development and direction of marketing communications, and dissemination of news releases on local and national scales.Job duties and highlights included:• Presentation development that secured more than $1 billion in new facilities.• Development and execution of marketing communications from development to post-campaign follow-up.• Updates to company website, as well as weekly intranet updates for entire firm.• Coordination and quote shopping between print houses.• Adherence to identity standard, redesign of corporate profiles, and coordination/printing of all company materials - business cards, letterhead, etc.• Trade show planning and coordination.

In an effort to grow Golf Illustrated magazine, management moved my focus to the flagship publication of NatCom Publications Inc. After a promotion to managing editor, circulation improved from 130,000 at the beginning for 2005 to 220,000 by the end of the calendar year. Advertising revenue jumped from $68,000 per issue to $300,000. Golf Illustrated was labeled the “fastest growing golf magazine” in the United States and was widely considered the No. 3 golf publication behind Golf Digest and Golf Magazine.Job duties and highlights included:• Management and correspondence of freelance writers and photographers.• Coordination and production of weekly electronic newsletter that was delivered to opt-in audience of over 300,000.• Updated www.golfillustrated.com on a weekly, and sometimes daily, basis.• Traveled on behalf of the company, meeting with potential advertisers to hear their needs.• Won the ING Award (International Network of Golf) for best equipment story in 2004.• Established the “Baggy Awards,” Golf Illustrated’s own equipment awards to rival competitors’ similar articles and awards. Received acclaim from industry insiders and the audience for the unique angle on golf equipment awards.• Developed presentations for advertising proposals for companies such as Callaway, Titleist, Footjoy, Izod, Puma and Cobra.• Was one of two in-office editors working on Golf Illustrated during this time. The industry standard for a magazine of Golf Illustrated’s frequency and size is approximately 10 editors.

As part of a two-editor team, I was responsible for initial manuscript edits, processing freelance writer pay requests and writing several stories consisting mostly of product blurbs. Other responsibilities included writing photo captions, selecting photographs for stories, some layout and design, as well as continued production of the electronic newsletters for both www.golfillustrated.com and www.ebassin.com. At this time, Bassin’ magazine was the No. 1 in outdoor magazine sales at Wal-Mart stores.Job duties and highlights included:• Management and correspondence of freelance writers and photographers.• Coordination and production of weekly electronic newsletter that was delivered to opt-in audience of more than 300,000 for our golf audience and 60,000 for our fishing audience.• Writing and editing duties across all three publications.• Processing pay requests and generating assignment sheets for freelance writers.

Corporate communications had long been an interest of mine and an internship with a superior advertising and public relations department was a learning experience that could never fully be acquired through classroom learning. The staff at Blue Cross and Blue Shield had many local PRSA and advertising awards under their belt and their professionalism was observed on a daily basis.Job duties and highlights included:• Coordinated media interviews for top-level executives and local media outlets.• Communicated corporate feature stories through newsletter development, writing and layout.• Created flyers and brochures, both two-color and four-color qualities.• Participated in staff preparation and organization of awards luncheons, photography shoots, and media tracking.

Working for a state department instilled a persistence necessary to get a public relations message out with a quality grass roots message. The internship with Oklahoma CareerTech was critical in showing the importance of different media, from small, hometown weeklies to local and national television news.Job duties and highlights included:• Interviewed advertising agencies for a $1.5 million campaign for the Oklahoma Dept. of Career and Technology Education.• Created flyers and press releases for statewide distribution.• Tracked media mentions statewide.• Produced news articles for statewide distribution in newspaper.

Ba-Journalism, Public Relations

Education record