Tyler H. Email & Phone Number

United States

New York, United States

• Label: Sony Music Masterworks
• Conducted in-depth analysis by documenting biodata for 200 niche influencers, contributing to market expansion success.
• Optimized metadata to improve account visibility, utilizing targeted keywords that increased engagement by 30%.
• Categorized over 500 historical data excel entries to create impactful playlists, driving listener engagement.
• Identified U.S marketing opportunities for anime soundtracks by researching and compiling data on 10 nation-wide festivals.

New York City Metropolitan Area

• Cleaned and managed 20 partners’ data in Excel and Monday.com, ensuring data integrity for Q1 strategic decision-making.
• Enhanced ROI tracking by creating 100 vanity links used in social assets then storing the data in conversion measurement platforms.
• Streamlined asset approvals and workflow processes on Monday.com, improving efficiency across cross-functional teams by 15%.

Brooklyn, New York, United States

• Cleaned Excel Workbook of past and present distributors to effectively update the partner communication process by 30%.
• Conceptualized and executed an experiential marketing initiative, driving a 25% increase in consumer brand awareness.
• Crafted targeted email and cold call pitches for prospective distributors, resulting in a 18% boost in B2B brand awareness.

Manhattan, New York, United States

• Client: Lysol | Ulta
• Led the winning integrated marketing campaign for Ulta Beauty client by initiating strategy meetings to analyze key insights and curate campaign concepts.
• Examined client meeting notes and shared distilled feedback among internal teams, improving project execution by 20%.
• Improved performance measurement by optimizing ad trafficking and deliverable spreadsheets for on- and off-channel ads.

United States

• Curated clubs branding by consulting with the club president to design the club emblem for all official documents and flyers.
• Generated interest in the first event of the semester by interacting with members and potential attendees on Instagram and LinkedIn.

New York, New York, United States

• Executed a market analysis to uncover engagement opportunities with an untapped age demographic, enabling a Brooklyn Collegeevent collaboration that increased student interaction with the company’s social media content.
• Ideated marketing materials with the videographer weekly to build 1-2 videos for on-channel ad campaigns.

Hybrid

• Company: Sweet Caroline Wedding | Carrie Bilbo
• Analyzed market trends through competitor assessments on TikTok and Instagram, implementing a targeted strategy that generated 2,000 views and 800 likes on the first TikTok post.
• Produced media content that was reposted by Pratt Institute, NYC Jewelry Week, and Plan B, which grew company visibility by 30%.

Hybrid

• Met with industry professional across Fortune 500 companies to discuss all sides of the finance industry.
• Gathered industry insights, rewired resume, and workshopped interview questions.

Dual: B.A Economics & B.B.A Marketing

Certificate In Music, Instrumental And Music Theory, 1-7 (14 Diplomas)

-Completed grades 1 through 7 of the Associated Board Royal Schools of Music exams in both practical and theory for violin. -Learned to.

Classical Music (Violin) Major