- Defined Sales Process and Scripts proving predictable qualification and sales metrics- Built CRM's in Salesforce and Hubspot, Marketing Automation, and ZenDesk systems- Built web crawlers to harvest 270,000 records, then applied ML to prequalify to leads

- Managed lead acquisition and lead qualification efforts for franchises and channel- Led CRM and ERP integrations to synchronize Project Management and Accounting- Project Managed solar quoting systems, financier integrations, and other vendors.- Utility Player on all company operations for email, Documents, calendar, and analytics

SAAS and Marketplace for the Events IndustryWe're on a mission to connect the different parts of the events industry by reimagining the way creative professionals work with their colleagues and clients. Whether you're an event planner in charge of a 300-guest wedding, a photographer leading a high-profile fashion shoot, or host of your company's holiday party, HoneyBook organizes your jobs seamlessly, so you can focus on what you do best: creating unforgettable moments.At HoneyBook, I'm working on...- Improving my core sales management skills and finding new ways to improve culture. - Interviewing, hiring, and training a world class team of Account Executives.- Implementing processes and best practices to improve show rates from 65% to over 85%.- Applying scripts, principles, and coaching that improved win rates from 25% to as high s 55%.

Gen110 is a leader in residential photovoltaic customer acquisition. Acquired by SolarUniverse, Gen110’s industry leading electricity rates provide a cost-effective way to purchase solar electricity and protect homeowners from utility rate hikes. Solar Sales and Lead Qualification - From scratch, I recruited, hired, and trained a team of inside sales agents to qualify and close solar customers- Acquired new solar customers using Power Purchase Agreements (PPA), PPA Prepay, Cash Purchase, and Cash Finance- Coordinated with Engineering to customize Salesforce.com fields and built dashboards to improve real time visibility- Created scripts and sales processes, reports, set quotas, and built accountability with weekly one on one meetings- Built culture using games, awards, and other competitions to ensure an amazing work environment- Worked closely with the marketing teams to implement ActOn and eliminate non-performing lead vendors- Deployed five9 and Salesforce CRM improvements that increased customer acquisition rates from 1.2% to over 3%

Marketplace for Vacation RentalsSupply Acquisition and Retention Sales - Starting as Director of Sales, I opened sales offices in three locations in India, Utah, Guatemala, Costa Rica, and Bulgaria- In seven years, I grew the team to 140 reports on Lead Acquisition, Customer Acquisition, Customer Retention, and Support- Designed a customized SalesForce.com CRM instance and Five9 integration that allowed for 140 agents on 20 licenses - Acquired over 240,000 units of inventory with a year over year growth rate of 85% and retention rate of 73%- Directed a 12 person lead acquisition team that acquired over 8 million Vacation Rental home owner leads globallyMarketing and Product Management- Managed SEM with over 8 million keywords in 16 global languages to increase traffic by 300% year over year- Using Balsamiq, I redesigned checkout and inquiry pages to increase action rates by over 1200% in two years- Managed over six million keywords in sixteen global languages using Adwords, Bing, Kenshoo, Marketo and Marin software- Project managed and built content translation and localization systems using Javascript, Java, HTML, MySQL, and NoSQLBusiness Development- Created the industry’s first private label product and acquired 24,000 properties in the first year.- Directed a team of Property Manager Specialists that acquired over 90,000 units of inventory in 24 months- Promoted to Vice President of Sales after 4 years of leading the industry in acquisition and retention

Director of Sales Operations, Rhino Media Works - February 2004 to April 2006- Implemented a “carry the bag first” culture by making sales before hiring and training a team- Trained and supported sales agents in four major areas including Anaheim, San Francisco, Portland, and Seattle- Grew the team to eight outside sales agents supported by four work at home appointment setters within 4 monthsSales Team Development- Implemented a “carry the bag first” culture by being the first person to make sales before hiring and training a team- Hired and trained sales agents in four major areas including Anaheim, San Francisco, Portland, and Seattle- Grew the team to 16 outside sales agents within 3 months increasing revenue by 300%- Implemented a team of 20 work at home agents that would schedule appointments for the outside sales agents increasing profitability by 60% and decreased sales agent turnover by 50%Salesforce.com Administration- Architected CRM instance to accommodate for geographical lead assignment based on the location of the prospect- Created executive dashboards to ensure transparency in to sales agent pipelines and daily activities- Created custom fields and objects to accommodate or complex custom orders- Day to day administration of reporting and data updates- Integrated DemandTools to more easily update mass quantities of data in real time

Director of Sales and Operations, Vacation Connection- December 1999 to November 2004- Directed a team of 2 Shift Managers, 10 team leaders, 120 telesales agents, and a 6 person Quality Assurance team- Met daily with shift managers to discuss their team’s metrics, forecasts, and plan to improve KPI’s- Collaborated with Human Resources to find innovative and creative ways to staff the call center from 7 AM to 10 PM- Met weekly with the CEO, CFO, CIO, to review sales reports, retention, costs, profit and loss, and to create incentive plan