I work with established organizations, startups and VCs to guide them on their path towards achieving their program goals and inspire future growth.• Facilitate design thinking workshops and user interviews to guide product strategy roadmapping and strategic development efforts.• Provide web and mobile consultation, leading UX design and development initiatives to enhance user experiences across platforms.• Accelerate go-to-market strategies, optimizing product… Show more I work with established organizations, startups and VCs to guide them on their path towards achieving their program goals and inspire future growth.• Facilitate design thinking workshops and user interviews to guide product strategy roadmapping and strategic development efforts.• Provide web and mobile consultation, leading UX design and development initiatives to enhance user experiences across platforms.• Accelerate go-to-market strategies, optimizing product positioning and market entry.• Advise on AI integration, enhancing product functionality and organization positioning.• Directing, producing and advising on brand identity, art direction, graphic design, photo/video crafting compelling visual narratives Show less

I built out and managed the product design team composed of employees, contractors and agencies to build and overhaul 25+ applications.

I founded Midnight All Day to provide artists and creators 24/7 access to a space where they could explore new ideas using a wide range of tools and materials. We promoted their work through events and our network of galleries, curators, and collectors.- Designed and developed all brand assets (website, print, social)- Organized creative events (concerts, art shows, studio visits)- Managed studio setup, maintenance, sales, and customer support- Converted an underutilized… Show more I founded Midnight All Day to provide artists and creators 24/7 access to a space where they could explore new ideas using a wide range of tools and materials. We promoted their work through events and our network of galleries, curators, and collectors.- Designed and developed all brand assets (website, print, social)- Organized creative events (concerts, art shows, studio visits)- Managed studio setup, maintenance, sales, and customer support- Converted an underutilized money draining studio into a revenue-generating business. Show less

I transformed DFS's low-traffic static site into a fully responsive, multilingual e-commerce platform with personalized content based on location. I also formalized and expanded their loose brand standards, applying them across all touchpoints, including Western social media and Asia-specific platforms like WeChat. The site now attracts over a million visitors monthly.