Tyler Smith Email & Phone Number

London, Gb

- Specialise in analysing shopper incrementality for clients, helping them understand the impact of new product development (NPD) on their business - Partner with client service teams to respond to complex client questions that go beyond the capabilities of standard data sets, acting as the bridge between client needs and advanced analytical solutions- Lead cross-functional teams, managing projects with analysts and client service experts to deliver tailored insights and recommendations that address client objectives- Develop proposals and briefs, ensuring alignment with client needs and clear communication of project scope and deliverables- Conduct in-depth data analysis (primarily in Excel) to extract insights, interpreting the results to craft a compelling narrative for clients

This is a part-time voluntary role, alongside my full-time role, which is focused on improving our internal company culture as part of our Culture Club group. - Supporting our UK-based Employee Resource Groups (ERGs) with activities and events - Ensure that our Culture Club events and activities are inclusive for all - For Pride Month 2024, I organised an internal panel discussion on LGBTQIA+ allyship and why it's important to the community. - Alongside our partnership with myGwork, I launched an eLearning module globally to educate colleagues on being better allies to the LGBTQIA+ community

London, England, United Kingdom

- Deliver strategic insight for major entertainment and retail brands, specialising in shopper behavior analysis within the physical and digital film & TV sectors- Collaborate with research, commercial, and client teams to deliver insights that inform decision-making and drive growth- Deliver regular reporting and insights on a weekly, monthly, and quarterly basis, as well as respond to ad hoc business questions- Oversee the financial management of projects, including budgeting, forecasting, and ensuring timely and accurate bookings for new initiatives- Manage the creation and negotiation of proposals, briefs, and contract renewals, including multi-year agreements with a focus on maintaining long-term client relationships- Develop trusted advisor status with clients by providing tailored, impactful recommendations and solutions that address both immediate and long-term business needs- Lead a team member, setting clear goals and objectives to support professional development and career growth- Foster and maintain strong client relationships, ensuring ongoing satisfaction and retention

Hammersmith, England, United Kingdom

As a Marketing Supervisor at Disney+ in the Performance Marketing team, I managed paid media strategy across 12 EMEA markets and 6 key partners. I was responsible for directing quarterly budgets totalling $7 million and strategic planning to maximise performance of our launches on Disney+.- Content management on Airtable, overseeing assets, deep links, and copy for partners. - Led efforts with Amazon Fire TV, implementing processes that significantly reduced project delivery by over 50%- I played a pivotal role in the successful launch of Snapchat acquisition in EMEA, rapidly elevating it to one of the top-performing paid media channels on CPA- Managed PO and invoice processes via SAP for partners- Coordinated launch of major initiatives across EMEA such as STAR, Disney+ Day, House of Disney+, WandaVision, Obi Wan Kenobi, and more- Implemented automation in weekly reporting using Gsheet functions & SQL, resulting in time-saving of 5 hours per week

London

Tailored dog food, based on your dog's unique nutritional needs and delivered to your door.

Richmond, Greater London, United Kingdom

This was a multi-channel role with ownership of our social media, PPC, and SEO strategy. - Optimised channel performance by effectively managing the performance marketing agency- Monitored the CPA:LTV ratio across channels to ensure scalable and cost-effective growth- Used analytical tools such as Google Analytics and Heap to understand customer behavior throughout the funnel, identifying and addressing pain points in the sign-up flow- Used Tableau to report and analyse post-signup metrics such as trial conversion and retention to enhance our understanding of customer quality by channel- Took a hands-on approach to website optimisation by building hypotheses and implementing A/B tests and MVT experiments using Monetate and Optimizely- Leveraged our CMS platform, Prismic, to create impactful new landing pages that aligned with the content in our paid media - Owned the creative strategy end-to-end; conceptualising ideas to briefing our creative agency, managing feedback processes on Monday.com, and launching on paid social channels- Collaborated with a digital PR agency to boost our site's domain authority through the generation of high-quality backlinks, contributing to the overall improvement of tails.com's online presence and performance

London, United Kingdom

London, United Kingdom

London, United Kingdom

At Nara Media, I had exposure to all digital advertising channels: Paid Social (Facebook & Instagram; both on Business Manager and FMPs Nanigans & Smartly, along with Twitter), Display (programmatic through DataXu, Flashtalking and DCM), App Networks (Unity, AdColony), and PPC (Apple Search Ads, AdWords (Display, Mobile and Video certified), and Google UAC campaigns).

London, United Kingdom

Whilst at Disney I was based in an insight role, acting as a support to the Disneymedia+ team who were responsible for ad sales on Disney's TV channels, as well as promotions and partnerships with Disney's brand and wealth of IP.

Bachelor Of Science (Bsc), Mathematics With Professional Placement, First-Class Honours

Activities and Societies: Brunel Men's LacrosseDissertation: Practical Portfolio Optimisation using Genetic Algorithms, involving the use.

Education record

A-Levels: Mathematics (A), Psychology (B), Information and Communications Technology (B)