Tyler J. Helms Email & Phone Number

New York, Ny, Us

New York, Ny, Us

- Manages cross-agency teams, including creative, production, media, social, strategic planning, and data analytics. Tasked with managing each client's budget and individual P&Ls. The agency’s lead point of contact for our senior-most clients and reporting to Deutsch’s NY Chief Executive Officer. - Assumed the global leadership role for Galderma Pharmaceuticals, managing the upcoming lgbo al launch of Cetaphils new consumer campaign. As well as the 2020 Marketing Plans for their US-specific initiatives. - DAYVIGO Eisai Pharmaceuticals: In September 2019, he led the winning pitch team to secure Deutsch as DAYVIGO's agency of record. Tasked with launching the new sleep drug in the US. - Newman's Own: Recently secured the addition of Newman's Own, both the food company and the Foundation, to his roster of clients, working with the organization on their first national advertising campaign launching in 2019. - Outback Steakhouse: Secured the 2017 agency win of Outback Steakhouse and currently leading the team charged with revitalizing the brand's US communications. Most recently launching its new Aussie Rules platform, a multi-prong consumer-focused strategy that has contributed to the largest company growth in over 7 years. - Booking.com:Launching the "More Important" campaign in 2017, the company surpassed its goals for new bookers and brand awareness benchmarks. – Sherwin Williams: Oversaw the agency's 3-year relationship with Sherwin Williams (Diversified Brands Division), managing the marketing initiatives for the divisions 44 brands, including paints, applicators, caulks, and wood-care. Notable projects include the national integrated launch of HGTV paint in 2016 and the Cannes' Lion Titanium Winning Krylon Yard-Sale Campaign. A first of its kind partnership with Pinterest that lead consumers along a journey filled with product-focused content and the ability to buy our product each step of the way.

New York, Ny, Us

– GoDaddy: Facing downward trending sales, lead the re-launch of GoDaddy's brand identity including a new target focus, new brand positioning and launch of "It's Go Time" campaign in 2013. – GoDaddy: Spear headed GoDaddy's Super Bowl initiatives, including creative, production, and digital and PR activation. The 2012 campaign was the most successful marketing initiative and sales day in the company's history.– Lunesta: Led the award winning team and campaign expansion of Sunovian's sleep drug "Lunesta" brand. Launching "Project Luna" -- a fully integrated effort to support Lunesta's already successful branded efforts and prepare the brand to achieve record sales growth before the drug went off patent. Our work included broadcast take-over, PR events in key markets, sleep focused digital hub and a first of its kind sleep app for iphone.

New York, Ny, Us

– Unilever: From 2010 – 2012 led the consolidation of the Unilever accounts under the Lowe + Deutsch merger with a focus on Unilever's US efforts for the launch of Clear Shampoo, the re-positioning of Degree women's deodorant and the introduction of a new brand identity for Country Crocks spreads.- United Nations: (2011) Forged the first partnership with the United Nations’ Office of Humans Rights and a consumer-advertising agency for a global campaign to commemorate the 2012 Human Rights Day – included global online, PR and event work across the Lowe & Partners network- Novartis Pharmaceuticals: From 2009 - 2014 led the launch of Novartis' Exelon Patch and over 4 years evolved the successful integrated DTC campaign and robust CRM program successfully driving persistency to all time highs and increasing market differentiation compared to its bullish competitor. Creating best in class research, planning and data analytics tools for Novartis overall. – Kodak: 2009 – 2010, led Kodak’s Effie winning Print and Prosper campaign that doubled sales in the US, UK and Canada .

New York, Ny, Us

– Supervised multidisciplinary account for Olympus Imaging America including, media planning, research, creative development and implementation of a fully integrated campaign to launch 3 new consumer products.– Collaborated with Chief Strategic Officer to develop brand positioning and tag-line for newly formed Olympus Life Science Group.– Managed planning, creative development and execution of event collateral, print, TV and online creative for The Michael J. Fox Foundation – Spear headed complete redesign of the Fox Foundation’s 1,300 page website including IA development and design to result in 10% traffic increase and boosted online donations by 15% in 3 months.ACCOUNTS INCLUDED: – Michael J. Fox Foundation – MCI– Verizon Business– Olympus Cameras

Southfield, Michigan, Us

– Assisted in the management of all online campaigns, viral marketing initiatives and website development for Mazda – Co-managed Mazda’s largest online ad campaign for the 2005 launch of the new MAZDA5.– Performed highly detailed monthly analysis of online lead performance, identifying trends and potential problems.– Executed both NBC’s “First Look” Promotion/Sweepstakes & Conde Nast “Zoom-Zoom” Photo Contest/Mall TourACCOUNTS INCLUDED: -- Mazda-North America Operations -- Pacific Sun-wear -- Public Storage -- The Orange County Marathon

Us

- Produced, wrote and anchored local news East Mississippi and West Alabama’s leading new statio- Fill in anchor for “Live at 5” and Good Morning Meridian- Lead producer and anchor for Weekend News, including newscasts, breaking news and special reports for- Lead the political coverage for the Mississippi Governors race