· Manage all aspects of client projects, including research, development, creative briefing, campaign management, ad optimizations, and client communication to ensure seamless day-to-day operations· Develop effective marketing funnels by conceptualizing and executing targeted paid ad campaigns for the majority of our current clients· Demonstrate expertise in aligning clients' business objectives with ad platform capabilitiesImplement tailored ad strategies and optimize for successful campaign performance· Achieve growth objectives for awareness, leads, sales and other key performance indicators for various advertising platforms· Conduct thorough research and analysis to identify key insights and trends, leveraging Google Analytics to optimize ad campaigns· Interpret campaign data and provide recommendations and feedback to clients so they can make informed business decisions· Lead client calls, recapping campaign metrics, suggesting next steps, and creating follow up tasks for the Outside ROI internal team to complete· Maintain up-to-date knowledge of Google Ads best practices and platform updates, consistently incorporating new features and capabilities into campaigns and reporting processes· Train and mentor junior buyers on the Google Ads platform to improve overall results· Manage creative requests for clients and review deliverables for quality and overall messaging

· Developed and executed targeted Google Ads campaigns, engaging users and exceeding predetermined goals· Conducted comprehensive testing and analysis of Pay Per Click campaigns, determining effectiveness and implementing optimization strategies for ongoing improvement· Efficiently managed budgets for multiple accounts across different verticals· Maximized ROI by driving desired business outcomes· Created and delivered detailed custom reports, showcasing metrics and providing in-depth insights into campaign progress· Stayed current with PPC marketing best practices to best optimize campaign performance

· Served as a communication liaison between the City of Richmond, media, and the public, delivering timely and accurate information through effective channels· Crafted compelling press releases, talking points, news articles, and website content to convey city messages and initiatives to a wide audience· Produced and edited engaging video content for city events and marketing materials, utilizing custom motion graphics to enhance visual impact· Promoted produced content on city channels and distributed to external entities, driving increased visibility and engagement· Effectively managed the city's social media accounts, ensuring consistent messaging and engagement with the community· Developed and maintained strong relationships with local, state, and national media, serving as a trusted resource for city news and updates· Led department efforts to modernize the city's public-access cable channel, upgrading related technology to current broadcast standards and delivering enhanced viewing experiences for audiences.

· Crafted professional press releases, strategically distributed to media and the public to ensure comprehensive coverage of city news and events· Captured high-quality footage of city events and produced edited videos, incorporating custom graphics for enhanced visual impact· Designed print and publication artwork to effectively promote city events and initiatives· Successfully managed and posted engaging content across various social media platforms, actively responding to feedback· Ensured the city's website remained up-to-date, regularly publishing important announcements, city news, and other relevant content· Provided valuable training and mentorship to summer interns, helping to develop their skills and abilities in relevant areas

· Edit video clips and create custom graphics/promos for a variety of television programs· Design and implement a new graphics packages for station branding· Produce market-specific sales videos for CW affiliates and SKY4 TV, highlighting new programming· Design print advertisements for local markets· Mentor and aid other producers, providing assistance with edits, graphics and copy

· Develop contest promos that leverage social media platforms to maximize viewer participation· Animate and schedule all on-air lower third messages· Create unique sports packages to promote seasonally scheduled games· Edit network and syndicated program episodics· Design print to be delivered to clients and displayed in local markets· Traffic promos on daily logs focusing on priority and station agenda

· Edited satellite recordings of programs into individual segments· Updated daily logs with finalized content for next day air· Switched between live sporting events and in house media· Monitored on air quality