Tyler Schroeder Email & Phone Number

Wayzata, Mn, Us

Wayzata, Mn, Us

Wayzata, Mn, Us

Wayzata, Mn, Us

Eau Claire, Wi, Us

Eau Claire, Wi, Us

Through Four Peas, I help small businesses and non-profits overcome the unique challenges they face—especially when it comes to stretching their limited budgets—with a just-right combo of strategy and tactics.

Minneapolis, Minnesota, Us

FUSING CUSTOMER SUCCESS AND STRATEGYAt O8, customer success is built on solid strategy. The Director of Customer Success and Strategy plays a critical role establishing O8 as our clients’ long-term strategic partner.The Director of Customer Success and Strategy operates as a senior client strategy lead and a senior Customer Success lead, ensuring these two teams are aligned and positioned to successfully drive results that have a measurable impact on clients’ business objectives.The Director oversees the daily activity of the CSM and Strategy teams. A key aspect of this leadership role is mentoring and coaching early-to-mid career CSMs and Strategists, guiding and educating them on relevant methodologies and strategies, and ultimately ensuring they will be successful now and in the future as we continue to help them grow their careers.

Minneapolis, Minnesota, Us

- Project Management: Lead project teams ensuring engagements are completed on-time and on-budget while meeting project goals- Account Management: Develop long-term strategic partnerships with clients to assist in their continued growth and success- Digital Marketing Strategy: Collaborate with clients and internal teams to develop digital marketing campaigns that drive results that have a measurable impact on clients’ business objectives- Quality Assurance: Assure quality of services and project deliverables throughout the customer partnership

Eau Claire, Wi, Us

- Web Strategy: Led creation of the Web Strategy, delivering an efficient, personalized omni-channel experience that effectively advances the university’s mission, brand and marketing/communications plan, and serves the needs of core stakeholders- Project Management: Led several major projects, ensuring deliverables aligned to strategy throughout project lifecycle- Information Architecture: Led the institution-wide information architecture initiative resulting in a flexible IA model, multi-dimensional institutional taxonomy, and supporting systems design specs- Systems Design & Strategy: Led planning, development, testing, deployment, and continuous improvement of the home-grown Athena Content Hub API and associated applications, tailored to support the institutional web, content, and marketing strategies- Digital Analytics: Led planning and execution of the institutional analytics strategy, ensuring reliable data collection, analysis, and reporting on defined KPIs to measure success of both short- and long-term goals and objectives- Search Engine Optimization (SEO): Led planning, execution, and assessment of the 115+ point SEO plan to address technical and on-page SEO issues- Digital Marketing: Collaborated with Marketing and Admissions teams to help develop digital marketing campaigns including PPC, Display, IP Targeting, and Video ads- Web Accessibility: Collaborated with campus stakeholders to ensure accessibility of digital content, exceeding ADA and Section 508 guidelines to achieve WCAG 2.0 AAA compliance- Team Leadership and Management: Performed capacity planning, sprint planning and management, talent acquisition/onboarding/development, budget proposals, and scrum meetings for both small and large teams- Usability Testing and User Experience: Led usability testing, stakeholder interviews, competitive research, and insights analysis to align the user experience with customer journey maps and personas to ensure results-driven project deliverables

Eau Claire, Wi, Us

- Client Support: Support faculty, student, and staff usage of mobile and emerging technologies across all campus communities- Research and Strategic Planning: Conduct research into and establish protocols for mobile computing and emerging technologies, and integrate UW-Eau Claire's mobile strategy into a variety of campus environments- Training and Documentation: Gather feedback and provide training and documentation for mobile and emerging technologies usage within the University community- Mobile App Administration: Create and manage University mobile application on iOS, Android, and Windows platforms- WordPress Administration: Provide administrative support for clients using the WordPress content management system- Device Management: Manage tablets and other mobile devices for University faculty and staff

- Creative Direction: Directed creative work among web, print, motion graphics, and development team members- Project Management: Managed all stages of projects varying from logo designs to comprehensive website redesigns, ensuring quality through thorough planning, research, and testing- Integrated Marketing Communications: Created integrated marketing communications solutions encompassing identity branding, web design, and social media- Web Development: Designed and developed websites utilizing responsive (mobile-ready), standards-based coding structured around a variety of content management system solutions- WordPress Administration and Theme Development: Crafted custom themes and provided administrative support for clients using the WordPress content management system- Copywriting & Content Creation: Wrote copy and curated content for web, print, and social media, as well as sales and documentation applications- Social Media Marketing: Developed holistic social media plans designed to foster engagement and get results- Search Engine Optimization: Created SEO solutions designed to drive conversions through social engagement, semantic markup, and quality, keyword-rich content- Sales & marketing: Oversaw entire sales and marketing process, from soliciting potential clients to fostering relationships with existing and past clients

Menomonie, Wi, Us

- Strategic Planning: Developed and implemented a variety of long- and short-term projects and programs throughout the community with the overall goal of increasing technology literacy county-wide- Needs Assessment: Conducted assessments to determine the technology needs of the community and made data-informed recommendations for best-practice solutions- Community Outreach and Education: Created a community technology literacy program to help people in Dunn County gain the technology skills and frameworks necessary to become self-sustaining learners- Strategic Partnerships and Service-Learning Management: Forged campus-community partnerships connecting the UW-Stout campus to the surrounding community through high-impact service-learning opportunities, including a program that will put students through a rigorous train-the-trainer program and place them in rural community libraries to offer continuing technology literacy education to the people of Dunn County.- Grant Writing and Advising: Advised a grant with community partners that will afford students the opportunity to work hands-on with cutting-edge technologies like iPads and MacBook Pros to create fresh, meaningful content for the communities of Dunn County, including educational videos and interactive eBooks. The content will be housed in an interactive website that will incorporate both live and archived video, and downloadable curriculum.- Training & Development: Planned and led over 70 presentations, seminars, and workshops covering a variety of technologies and implementation techniques- Feedback and Testing: Achieved a 95% satisfaction rating in training sessions, with over 98% of participants reporting an increase in knowledge/skill/ability- Staff Management: Coordinated both student and volunteer staffers to achieve programmatic goalsTechnical Writing: Documented procedures and programmatic efforts to provide both a quantitative and qualitative narrative of the VISTA project

- Ensured quality customer service- Deployed and maintained networking and computing infrastructures within Residence Halls- Troubleshoot hardware and software issues on both personal and fleet computers, printers, peripherals, mobile devices, and networking components- Installed, managed, and supported software on both personal and fleet computers- Trained new hires and transfers- Project management: redesigned department website, and collaborated with co-workers to introduce tutorials and satisfaction surveys

- Integrated marketing communications plans- Branding and identity creation- Web & graphic design- Front-end development- Copywriting & content creation- Social media marketing- Search engine optimization- Project management

British Literature- Elective Senior class- Focus on literary analysis, research and writing process through use of canonized British Literature- Use of Prezi and small-group presentationsEnriched English 10- Elective Sophomore class- General survey class with a focus on the research and writing process, discussion skills- Student-led discussion facilitation- Use of Prezi and small-group presentationsEnglish 10- Required Sophomore class- General survey class with a focus on the researching and writing process

College Prep Writing- Elective Junior/Senior class- Focus on writing skills through analysis of contemporary American short stories and poetrySpeech- Elective Junior/Senior class- Focus on communication processes through media studies- Effective use of SmartBoard and other technology aidesEnglish 9- Required Freshman class- General survey class with a focus on grammar through canonized works and media studies- SMART boards and SMART lessons

- Website design, branding and identity creation, interface design, print collateral design, copywriting, website maintenance, Flash animation- Client-side programming- Standards compliant XHTML 1.0 Transitional/Strict, CSS 2.1/3- Cross-browser testing- Oversee projects through entire lifespan