Stream Live by BNDR Music is an Australian based entertainment tech company, recognized as a top Live Entertainment App. Stream Live delivers the experience of concerts, live events, episodic content, and original series right to the palm of your hand through its live concert streaming app and multimedia platform. Throughout my tenure as the Chief Executive Officer and Executive Creative Director, the company redefined the concert experience by leveraging cutting-edge technologies, including Unreal Engine, to create immersive engagements for global audiences. Under my leadership, Stream Live pioneered exclusive fan experiences across geographical barriers. Simultaneously, my production leadership facilitated unforgettable live performances and short-form content with top artists, cementing Stream Live's reputation as a driving force in the industry.

• Developed and executed comprehensive social media strategies, resulting in a significant increase in brand visibility and engagement across multiple platforms.• Created and curated compelling content, including images, videos, and written copy, to effectively communicate the brand's values and offerings to the target audience.• Monitored social media analytics and KPIs to track the performance of campaigns and implemented data-driven optimizations to enhance reach and engagement.• Engaged with the online community, responding to inquiries, comments, and messages promptly, fostering positive brand interactions and customer satisfaction.• Collaborated with internal teams to ensure brand consistency and alignment with marketing initiatives, creating a unified brand image across all social media channels.

As the Creative Director at Pop Up LA, I played a pivotal role in managing and growing the brand, establishing it as a staple on Melrose Avenue. Leading the creative implementation and client intake process, I collaborated closely with the company’s lead designers to craft compelling and innovative solutions that resonated with our diverse clientele. During my tenure, I spearheaded the design and styling for a roster of high-profile artists, including Halsey, Machine Gun Kelly, Demi Lovato, and HBO’s acclaimed show “Insecure.”• Orchestrated highly successful branding and marketing strategies, resulting in 30% year-over-year increase in sales revenue and generating a stream of E-commerce revenue. • Managed a talented team of 20+ professionals, fostering creativity and collaboration within the organization.• Strategized closely with the company's lead designers, promoting a collaborative and innovative approach to artistic direction.• Conceptualized stage performance costumes and outfits for diverse artists, elevating their visual identity and artistic expression.• Oversaw celebrity fashion styling and design processes, ensuring seamless creative implementation and utmost client satisfaction.• Collaborated with renowned artists such as Machine Gun Kelly, Halsey, and Demi Lovato, achieving artistic excellence and garnering industry recognition.• Spearheaded the development of white label designing for brands, establishing Pop Up LA as a prominent player in the white label garment production space.• Successfully created and distributed clothing for four in-house brands, diversifying the company's creative portfolio and expanding market presence.• Orchestrated seasonal multimedia campaigns, optimizing global digital exposure through meticulous branding and graphic standardization.• Implemented strategic marketing initiatives, driving a remarkable 25% increase in product visibility and overall market performance.

As an accomplished alumnus, I proudly completed the 8th Cohort of the esteemed Promo Pathway Program, the nation's leading On-Air Promotions training initiative, in collaboration with PromaxBDA, at the prestigious Santa Monica College's Center for Media & Design. Over the course of an entire year, I had the invaluable opportunity to refine my skills under the expert mentorship of seasoned industry professionals across various domains within the entertainment realm. This immersive program provided a comprehensive education in crucial disciplines, including graphic design, audio/video editing, social media marketing, entertainment business fundamentals, and the art of short-form storytelling. My journey culminated with a remarkable final capstone project presented at the esteemed Promax Conference, showcasing my refined expertise. Programs Mastered:- Avid Media Composer- Adobe Creative Suite- Adobe Photoshop- Adobe After Effects- Adobe Premiere Pro- Adobe Audition- Logic Pro XCourses Completed:- Marketing Promotions- Writing and Producing Short Form Media- Graphic Design- Digital Video Editing- Digital Audio Fundamentals- Social Media Marketing- Motion Graphics 1- Short Form Visual Media Production

As the Assistant Video Editor at the National Basketball Association (NBA), I played a crucial role in supporting the post-production team and contributing to the seamless execution of high-energy projects. Working closely with the Lead Video Editor, I skillfully dedicated approximately 30 hours per week to editing, cutting, and enhancing content using Adobe Premiere, Photoshop, and After Effects. I demonstrated exceptional attention to detail and technical acumen in curating footage, integrating visual effects, color grading, and motion graphics to elevate the storytelling aspect of each project. I actively engaged with NBA affiliates and content partners, facilitating smooth communication and creative implementation to ensure the timely delivery of high-quality content for esteemed partners like Bleacher Report and House of Highlights.• Collaborated with the Lead Video Editor to assist in the post-production workflow.• Employed industry-standard software, such as Adobe Premiere, Photoshop, and After Effects, to craft promotional content., seamlessly integrating visual effects, color grading, and motion graphics.• Demonstrated meticulous attention to detail in curating footage from vast content libraries, selecting clips that best suited the vision and narrative of each project.• Actively engaged with NBA affiliates and content partners to facilitate smooth communication, ensuring creative briefs were effectively translated into bespoke content for cross-platform distribution.• Supported the Lead Video Editor in tracking actuals and schedules, ensuring project milestones were met within allocated budgets and deadlines.• Assisted in maintaining stringent quality control of content deliverables, meticulously adhering to all requirements and specifications to achieve exceptional end products.• Collaborated with the post-production team to brainstorm creative ideas, contributing to the overall enhancement of storytelling and visual appeal in NBA content.

Urbane Music, a distinguished South Korean music label, enlisted my expertise as an American Creative Director responsible for branding and A&R operations in the United States. In this role, I led the production of music videos and short-form documentaries, collaborating seamlessly with artists and cross-functional teams to create compelling visual narratives that resonate with global audiences.• Curated international creative collaborations, elevating brand exposure and expanding global reach.• Oversaw the artistic direction of multimedia campaigns, aligning content with brand identity and messaging.• Executed marketing plans, achieving brand success in the US K-Hip Hop market.• Collaborated with artists and A&R teams, fostering artist development and brand growth.• Produced content to showcase the label’s artists and their music, resonating with American audiences.• Conducted comprehensive research on the K-Hip Hop market to understand emerging trends, audience preferences, and competitor strategies.• Collaborated with international teams to bridge cultural nuances and tailor branding efforts to resonate with the diverse American audience while staying true to K-Hip Hop's essence.• Implemented data-driven insights to optimize marketing campaigns, resulting in increased visibility and engagement with the American audience.• Fostered partnerships with key players in the American music industry, expanding Urbane Music's reach and influence in the K-Hip Hop market.• Utilized social media analytics and audience feedback to fine-tune content strategies, ensuring Urbane Music's artists maintained strong connections with their growing fanbase.

Responsibilities• Successfully photographed thousands of graduates with precision and attention to detail, ensuring exceptional image quality and client satisfaction every time.• Photographed commencement ceremonies and academic events in a fast-paced environment.• Utilized advanced DSLR cameras and professional lenses for high-resolution images.• Coordinated with event organizers and school officials for seamless photo sessions.• Directed large groups of graduates and families to create a positive photography experience.• Conducted on-site photo viewing and sales to assist with photo selection and purchases.• Employed attention to detail during post-processing, editing, and retouching images.• Collaborated with the marketing team to promote photography services and special offers.• Adapted to diverse locations and lighting conditions for optimal image quality.• Maintained accurate records of assignments for efficient workflow management.• Upheld outstanding customer service and professionalism throughout the process.

As a Tour Production Coordinator at CJ ENM, a subsidiary of one of South Korea's top music outlets CJ Group, I had the privilege of working closely with some of the nation's most prominent K-hip hop artists and finalists from the highly acclaimed music competition show "Show Me The Money," (#1 Primetime TV show in South Korea). My role entailed coordinating and overseeing the allocation of photographers, videographers, and post-production teams to ensure seamless content turnaround from live concerts for immediate social media distribution.• Shot and edited video and pictures during performances on a daily basis.• Developed behind-the-scenes content to enhance the tour’s online presence.Captured footage for broadcast on television networks, with a primary focus on social media use.• Collaborated with the production team to create a well-organized shooting schedule.• Ensured content aligned with branding guidelines and tour messaging.• Coordinated content allocation for photographers, videographers, and post-production team, ensuring immediate turnaround of social content from live concerts.• Developed and nurtured relationships with artists, tour crew, artist management, venues, and other key personnel to ensure seamless communication and successful execution of each show on tour.

As a Campus Tour Guide at Endicott College in Beverly, Massachusetts, I had the privilege of showcasing the university's campus culture and academic offerings to prospective students and their families. Through engaging and personalized tours, I provided valuable insights and information, assisting students in making informed decisions about their educational journey. My role as a representative of Endicott College allowed me to effectively communicate the institution's values and foster a welcoming environment during campus visits.• Conducted engaging and informative campus tours for prospective students and their families, showcasing the university's facilities, academic programs, and campus culture.• Provided personalized and knowledgeable insights into campus life, academic opportunities, and extracurricular activities, assisting prospective students in making informed decisions about their educational journey.• Assisted in organizing and participating in admissions events, such as open houses and admitted student days, contributing to the overall success of the recruitment process.• Acted as a representative of Endicott College, embodying the institution's values and promoting its unique selling points to prospective students.• Demonstrated exceptional communication and public speaking skills, effectively conveying information to diverse audiences during campus tours.• Addressed questions and concerns from prospective students and their families, fostering a welcoming and positive atmosphere during campus visits.• Collaborated with the admissions team to maintain accurate and up-to-date information about campus facilities, academic programs, and admission requirements.

During my high school years, I had the privilege of working as a Sales Associate at Friar Tux, a renowned formalwear retailer. In this role, I was responsible for providing exceptional customer service to clients seeking the perfect attire for their special occasions. Utilizing my passion for fashion and my keen eye for detail, I assisted customers in selecting and fitting formalwear, ensuring they looked and felt their best for their events.• Provided exceptional customer service by assisting clients in selecting and fitting formalwear for various occasions.• Achieved and exceeded sales targets consistently by effectively communicating product benefits and upselling accessories.• Assisted in visual merchandising to create an inviting and organized shopping environment.• Collaborated with team members to ensure a seamless customer experience from initial inquiry to final purchase.• Handled cash transactions accurately and processed orders promptly, ensuring customer satisfaction and loyalty.• Maintained the cleanliness and organization of the store, contributing to a welcoming and professional atmosphere.• Demonstrated a strong knowledge of formalwear styles, fabrics, and fitting techniques to offer valuable advice to customers.

I began my professional journey at National Stores Inc. as an Executive Assistant Intern, which later evolved into a rewarding part-time position. In this foundational role, I provided essential administrative support to Mr. Michael Fallas, the CEO of the company. My responsibilities included managing calendars, scheduling appointments, and organizing important meetings, all while maintaining a high level of professionalism and attention to detail. • Provided comprehensive administrative support to Mr. Michael Fallas, CEO of National Stores Inc.• Managed and organized executive calendars, scheduling appointments and meetings efficiently.• Assisted with critical projects and initiatives, gaining valuable insights into the retail industry and strategic decision-making.• Maintained a high level of professionalism and attention to detail in handling sensitive and confidential information.• Fostered positive relationships with colleagues and external partners, effectively communicating and coordinating with various stakeholders.• Developed strong organizational and time management skills, ensuring efficient task prioritization and completion.• Demonstrated dedication and a strong work ethic, leading to the transition from intern to a part-time position.