Tyler Tran Email & Phone Number

Urbandale, IA, US

San Francisco, California, US

• Led a team of 4 highly capable product designers in the execution of the design and product strategy for the company's 3-year goal of service digitization
• Developed and implemented a robust component-based design system, reducing design delivery times by 30% and increasing development velocity by 20% through the creation of well-documented, reusable patterns
• Established a rigorous quality assurance framework, improving alignment with business goals, user needs, and design intent

Urbandale, IA, US

• Launched an ideation management platform to increase engagement, expand collaboration, and improve transparency as ideas moved through the ideation pipeline, resulting in more than 200 idea submissions in the first few.
• Employed a design thinking methodology to rapidly evaluate the impact of innovation ideas against user needs and business priorities, demonstrating leadership and expertise in facilitating strategic business enablement

Urbandale, IA, US

• Led a team of 2 user experience designers and researchers within the digital experience team responsible for creating a next generation B2B2C platform for agent & customer users
• Facilitated workshops and training sessions to champion user-centered design practices and increase collaboration between teams across the organization
• Devised and executed research studies, presenting key findings to leadership and operating unit stakeholders

Urbandale, IA, US

• Interviewed and onboarded 3 associate-level designers, acting as a mentor and coach to accelerate their growth into the company, demonstrating a commitment to building a supportive team culture
• Achieved radical efficiency gains in target product lines, designing workflows and features that fully automated tedious data entry tasks that previously took as much as 3 full working days to complete

Urbandale, IA, US

• Spearheaded a redesign of the organization’s flagship policy system, resulting in a dramatic increase in user satisfaction, significant efficiency gains, and reduced error rates through the implementation of innovative.

Des Moines, Iowa, US

• Managed day-to-day agency operations including prospect interviews, project quotes, project management, and client presentations, collaborating with vendor partners to facilitate ambitious and visionary projects

Des Moines, Iowa, US

• Created design briefs and managed designs from early concepts to final drafts based on constant communication and collaboration with clients and agency partners

Chicago, Illinois, US

• Built and maintained relationships with retail partners throughout Central Iowa to ensure marketing campaigns from movie studio partners (Sony, Paramount, Warner Brothers, Universal) were being effectively implemented
• Promoted strategic initiatives through in-store demonstrations and retail employee trainings to generate interest and advocate for the adoption of new technologies like Blu-ray

Cupertino, California, US

• Planned and executed guerilla marketing campaigns to spur interest in the Apple brand
• Acted as a campus liaison for the University of Iowa, converting several of the campus computer labs from PCs to Macs
• Assisted students and their parents in the transition to college life, suggesting Apple products and services that could be used to make their lives easier

Bachelors Of Mass Communication, Emphasis In Visual Communication

Pre-Med, Marketing