• Leveraged financial modeling to calculate revenue-growth forecasts; derived figures for financial models from proposed data-driven marketing strategies focused on key demographics• Assisted in digital campaign planning; optimized client sponsorships, paid/organic social media posts, and other digital marketing channels through audience analysis• Used statistical programming software R to analyze data; increased clients’ return on ad-spend through evaluating geography and media channel to maximize advertisement efficiency

• Developed organic LinkedIn content for business-to-business clients which featured new product releases and promoted brand awareness• Drafted press releases to announce relevant news for clients and researched further potential public relations opportunities such as features in news articles as well as podcasts; presented these during client meetings• Assisted in rebranding various clients’ marketing materials including names, logos, and brand identities