Tyler Lessard 🎯

Tyler Lessard 🎯 Email and Phone Number

CMO at TechnologyAdvice and Chief Marketing Insider | Head of Sales Feed Media | Speaker & Trainer | Author of The Visual Sale @ TechnologyAdvice
Tyler Lessard 🎯's Location
Kitchener, Ontario, Canada, Canada
Tyler Lessard 🎯's Contact Details
About Tyler Lessard 🎯

Art. Science. And a bit of magic. πŸͺ„As a marketing executive, I thrive on creative storytelling to connect with audiences in memorable ways. As a business leader, I understand the importance of earning trust and exchanging value with my community. As an Engineer, I know the most impactful things we do are a mix of art and science.Through my experiences leading award-winning marketing teams, creating B2B categories, and building the Sales Feed media network, I’ve developed the Outside-In approach to marketing as a systematic way to build engaged audiences of followers, fans, and future customers. It’s basically magic.As a speaker, author, trainer, and fractional leader, I bring these ideas to life to help businesses unleash the power of remarkable content and human connection in the digital age.

Tyler Lessard 🎯's Current Company Details
TechnologyAdvice

Technologyadvice

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CMO at TechnologyAdvice and Chief Marketing Insider | Head of Sales Feed Media | Speaker & Trainer | Author of The Visual Sale
Tyler Lessard 🎯 Work Experience Details
  • Technologyadvice
    Chief Marketing Officer
    Technologyadvice Feb 2024 - Present
    Nashville, Tennessee, Us
    TechnologyAdvice is your one-stop-shop for high quality lead generation, demand creation, and account-based marketing programs. With an owned audience of 100M+ B2B tech buyers actively engaging with our 30+ tech media sites, we help marketers reach, educate, and convert sales-ready leads. Oh, we also have the best Customer Success team in the business who partners with marketing teams to ensure successful outcomes of lead gen campaigns.As CMO, I'm busy building a world-class brand and a hyper scalable demand engine to take our business to a whole new level. I also oversee the Marketing Insiders media brand and community Need to build more pipeline? Drop me a DM.
  • Technologyadvice
    Marketing Insider
    Technologyadvice Jul 2024 - Present
    Nashville, Tennessee, Us
    Content creator, researcher, producer, and meme maker at the best darn newsletter and media brand for B2B marketing professionals: https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/The Marketing Insiders are a team of B2B marketing enthusiasts and demand gen nerds who thrive on helping other marketers stay ahead of their pipeline goals with fresh new perspectives, timely research, cheat sheets, templates, and more. Why? It's just good karma. And we have access to some pretty unique data and insights via our day jobs at TechnologyAdvice that would be a crime not to share.If you'd like follow along as we explore the changing worlds of leadd gen, content marketing, buyer intent, ABM, and more, sign up for our free newsletter at https://solutions.technologyadvice.com/subscribe-to-marketing-insiders/.Your pipeline just might depend on it.
  • Sales Feed
    Founder And Chief Feeder
    Sales Feed Aug 2021 - Present
    The Internet, Ca
    Sales Feed is the most beloved media network for the B2B sales community. It provides fresh perspectives, hot takes, and ridiculous sellertainment to help you live a better life in sales. Follow Sales Feed on YouTube, Instagram and LinkedIn to bask in the awesomeness of modern B2B sales.
  • Outside-In Marketing
    Founder
    Outside-In Marketing Feb 2024 - Present
    Your marketing is inside out. How embarrassing.Most marketing teams use an inside out approach to target buyers who are actively in-market for a solution. This represents less than 1% of your total target audience, leaving a lot of future business up for grabs.I’ll help you generate awareness with the other 99%, keep them engaged over time, and convert them into users, customers, and brand advocates.So you can scale your organic reach, influence more prospects, and be the first one they call once they’re ready to buy.
  • Vidyard
    Vp Marketing And Gtm Executive
    Vidyard Feb 2014 - Jan 2024
    Kitchener, Ontario, Ca
    Vidyard is a pioneer and leading global provider of video technology and buyer engagement solutions for marketing and sales teams.As VP Marketing, I'm responsible for driving Vidyard's global corporate marketing strategy including brand, positioning and messaging, content and community, social media, thought leadership and category building.
  • Pavilion
    Instructor, Pavilion University - B2B Marketing For Revenue Leaders
    Pavilion May 2022 - Nov 2023
    New York, Ny, Us
    Pavilion is the leading community-powered learning platform for GTM leaders, CEOs, and their teams. As an instructor at Pavilion University, I teach two foundational courses for GTM leaders and practitioners:1. Marketing and Demand Generation for GTM Leaders (https://www.joinpavilion.com/enterprise-gtm-school)2. Video Selling for B2B Sales and Marketing Professionals (https://www.joinpavilion.com/video-selling)
  • The Sales Feed Show
    Co-Host And Executive Producer
    The Sales Feed Show Oct 2022 - Oct 2023
    Co-host and Executive Producer for the B2B sales podcast that critics are calling "the best thing to happen to sales since the one-call close!"You'll learn, you'll laugh, you might even close one more deal this year. Check it out at www.salesfeedmedia.com/podcast or find it on your favorite podcast network.
  • Hypcccycl
    Member And Gtm Games X-Trainer
    Hypcccycl Oct 2021 - Oct 2023
    New York, Us
    Proud member of the HYPCCCYCL sales and marketing community. GTM Games trainer and competition host for RARE: The Continuous Engagement Marketing Method.
  • The Visual Sale
    Author
    The Visual Sale Oct 2020 - Nov 2020
    The Visual Sale is the first book to teach business owners, sales teams, and modern marketers how to harness the power of video content to explode sales, drive marketing, and grow their business faster in an increasingly virtual world. Get it today at www.TheVisualSale.comYou'll learn what types of videos are moving the needle for today's marketers and sellers, how other businesses are creating educational and personalized video content at scale, and how to create a culture of video within your own organization.
  • Fixmo
    Chief Marketing & Product Officer
    Fixmo Oct 2011 - Jan 2014
    Toronto, Ontario, Ca
    Fixmo is a highly dynamic mobile security start-up focusing on information assurance, data leakage prevention, and secure containerization solutions for mobile devices and BYOD in the workplace. As CMO, I maintained global responsibility for all marketing and product management functions including market intelligence, product strategy and delivery, technology partnerships, field marketing, product marketing and public relations.
  • Blackberry
    Vice President, Global Alliances And Developer Relations
    Blackberry Jun 2009 - Sep 2011
    Waterloo, Ontario, Ca
    Led a cross-functional organization responsible for recruiting, managing, and supporting a global ecosystem of Independent Software Vendors (ISVs), Systems Integrators (SIs) and Managed Service Providers (MSPs) on the BlackBerry platform. Built out and managed a global ecosystem program encompassing Business Development, Application Development and Marketing support for application developers spanning Consumer, Enterprise and Government markets.
  • Blackberry
    Director, Isv Alliances And Developer Relations
    Blackberry Aug 2006 - May 2009
    Waterloo, Ontario, Ca
    Led a team of Business Development and Technology professionals responsible for building, managing and supporting the ISV, SI and MSP partner ecosystem in North America. Built out technology and go-to-market partnerships with SAP, Oracle, IBM, industry-centric Enterprise ISVs, MEAP and MDM platform providers, as well as consumer application and content service providers.
  • Blackberry
    Mobile Application Development Consultant
    Blackberry Jun 2001 - Jul 2006
    Waterloo, Ontario, Ca
    As an expert on the BlackBerry developer tools and BlackBerry Enterprise Server, provided application development support services and technical relationship management for key ISV and SI partners. Provided leadership and mentoring to a small team of application development consultants and evangelists.
  • Deloitte Consulting
    Systems Analyst
    Deloitte Consulting 1999 - 2000
    Worldwide, Oo
    Database and web consulting, online forms development, database architecture design
  • Sybase
    Database Consultant
    Sybase 1997 - 1998
    Premier database support and technical consultant.

Tyler Lessard 🎯 Skills

Mobile Devices Product Management Business Development Strategic Partnerships Enterprise Software Product Marketing Wireless Mobile Applications Go To Market Strategy Software Development Mobile Technology Start Ups Marketing Leadership Strategy Business Strategy Smartphones Saas Telecommunications Databases Cloud Computing Solutions Marketing Enterprise Mobility Blackberry

Tyler Lessard 🎯 Education Details

  • University Of Waterloo
    University Of Waterloo
    Systems Design Engineering

Frequently Asked Questions about Tyler Lessard 🎯

What company does Tyler Lessard 🎯 work for?

Tyler Lessard 🎯 works for Technologyadvice

What is Tyler Lessard 🎯's role at the current company?

Tyler Lessard 🎯's current role is CMO at TechnologyAdvice and Chief Marketing Insider | Head of Sales Feed Media | Speaker & Trainer | Author of The Visual Sale.

What is Tyler Lessard 🎯's email address?

Tyler Lessard 🎯's email address is ty****@****ail.com

What is Tyler Lessard 🎯's direct phone number?

Tyler Lessard 🎯's direct phone number is +122622*****

What schools did Tyler Lessard 🎯 attend?

Tyler Lessard 🎯 attended University Of Waterloo.

What skills is Tyler Lessard 🎯 known for?

Tyler Lessard 🎯 has skills like Mobile Devices, Product Management, Business Development, Strategic Partnerships, Enterprise Software, Product Marketing, Wireless, Mobile Applications, Go To Market Strategy, Software Development, Mobile Technology, Start Ups.

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