Craft user-focused websites and mobile apps for diverse startup and small business clients, seamlessly merging user needs with business objectives for optimal UX/UI.Spearhead the design process from research to delivery, ensuring elegant, high-impact user experiences that drive business value.Create and validate prototypes through usability tests and refining designs prior to development handoff.Collaborate closely with developers to ensure design integrity throughout the build process, resulting in consistently high-quality client project.

Played an instrumental role in scaling the product, growing from 5k to over 150k cumulative wallet addresses and achieving over 15k sign-ups during my tenure.Led the design and implementation of NFT support, positioning TipLink as a multifaceted platform in the rapidly evolving NFT market.Pioneered the design of an external wallet adapter for 3rd party dApp integrations, significantly simplifying the web3 user onboarding process.Generated a range of marketing assets including graphics and animations, enhancing TipLink's branding and digital footprint.

Re-imagined muscle scanning flow to simplify the process for athletes and physical therapists, enhancing user experience.Created data visualization strategies, transforming complex scan data into intuitive, easy-to-understand visuals that guide users toward intended recovery activities.Spearheaded design for niche features, like Runner-specific utilities, tailoring the app for specialized user needs.Leveraged Figma to create dynamic prototypes, streamlining design iteration and facilitating effective communication across teams.

Led design for various verticals in Mastery’s cloud-based transport management system, collaborating with cross-functional teams to align tech and user needs.Spearheaded the design of Mastery's driver-focused mobile app, streamlining load tracking and document uploads to speed up payments.Conducted user research with beta testers to identify and fix key pain points before mass onboarding.Developed and maintained design system components for consistent UX across the product.

Led user research and assisted in UI Design for Solana’s top liquid staking protocol with over $1B total value locked.Led user testing initiatives for app redesign, updated staking/unstaking flows, NFT governance, and DeFi page update.Headed design for “The Decentralizer,” an automated stake bot for institutional clients.

Completed 10-week, 400+ hour immersive program covering essential tactics like wireframing, low- and high-fidelity prototyping, usability testing, and user interface design to build a portfolio of intuitive digital products through real-world project work.Designed feature recommendations and a system notification strategy for a Chicago-based fintech startup (remittance services) to engage customers and encourage funding of accounts.Designed an e-commerce experience for a Chicago-based interior design and creative studio by interviewing business stakeholders and customers, reworking the site’s information architecture, and building and testing mid-fidelity wireframes.Based off insights from user interviews, designed a mobile application that matches volunteers with skill-based opportunities for our hypothetical client, Freelancer.com.

Developed content and worked with design and web development teams to create an event landing page for South by Southwest (SXSW) (accenture.com/sxsw) to promote Accenture Interactive’s presence at the event.Managed and maintained client account status list for SXSW VIP program by coordinating with client account leads in order for our team to stay organized and work efficiently while creating attendance plans.Built an online intake form to collect information from our VIP client accounts so we could curate a program tailored to their needs.Established and built a social media presence for two top executives on LinkedIn & Twitter to boost brand awareness and credibility by updating profiles with relevant information, creating content, actively posting, and tracking metrics to optimize future content.Planned, developed, and executed internal communications to 7k+ employees to drive awareness of various business initiatives and tools available to help sell and deliver client work.

Redesigned, managed, and created content for internal website by working with designers, developers, and Accenture Digital leadership, increasing site visits by 18% YoY in the first full month after launchRefreshed content for Accenture Digital’s public-facing website to strengthen the company’s online presence and align it with latest messaging and capabilities, boosting site traffic to an average of 6,570 visits/month (+9.5%)Created and managed a metrics program and generated monthly reports by working with data collectors, analyzing data, and generating insights to improve effectiveness of internal communications Managed, developed content for, and edited Accenture Digital’s weekly internal newsletter with a 90k+ audience to drive awareness of business initiatives, client stories, and company news

Engineered and managed websites for 2273 Records and artists Felly and Gyyps, establishing a robust digital footprint and driving merchandise sales.Orchestrated end-to-end online store operations, from inventory management to supplier coordination, delivering an optimal customer experience and generating $37,000+ in revenue.

Worked with the lead developer to complete development of various client websites Design of client webpages and email campaigns

Logo designCreation of marketing materials including online advertisements and business cardsWebsite design and development, including homepage re-design and animations, and “about us” page

Summer-long project to help create viral trading application - generate ideas, plan out stages of development, create marketing materials, design applicationMarket research & historical data analysis

-Delivered customer orders on time to many locations throughout the city -Provided friendly customer service-Managed customer money and receipts -Took up to five deliveries per hour