From 2016 to 2023, I led M5’s Halifax office as it grew from a dedicated team of 8 to a full-capacity office of almost 30. In this role, I was responsible for the office’s day-to-day operations, financial performance, and business development activities. I also served as project lead or lead strategist for several of the agency’s key clients. Most notably, I worked closely with Tourism Nova Scotia on its marketing strategies and campaigns through a period of unprecedented disruption as… Show more From 2016 to 2023, I led M5’s Halifax office as it grew from a dedicated team of 8 to a full-capacity office of almost 30. In this role, I was responsible for the office’s day-to-day operations, financial performance, and business development activities. I also served as project lead or lead strategist for several of the agency’s key clients. Most notably, I worked closely with Tourism Nova Scotia on its marketing strategies and campaigns through a period of unprecedented disruption as the travel industry navigated the pandemic and its return to normalcy. I also worked with several other Nova Scotia destination marketing organizations and tourism businesses on various branding and marketing initiatives. Clients with whom I had the opportunity to lead multiple projects include:• Tourism Nova Scotia• Discover Halifax• Invest Nova Scotia• Nova Scotia College of Chiropractors• Cox & Palmer• Mount Saint Vincent University• Nova Scotia Department of Labour, Skills and Immigration• Nova Scotia Gaming Corporation Show less

I oversaw Chester + Company's operations and team of account managers to provide professional, responsive service to clients. I also provided account planning counsel, working directly with clients to develop marketing plans and strategy.Previous role:DIRECTOR, CLIENT SERVICEChester + CompanyMay 2013 - October 2015

Senior member of client service team, responsible for account management and planning, communications strategy development, campaign planning and execution.Client experience includes Nova Scotia Liquor Corporation, Medavie Blue Cross, NSCC, Cavendish Farms and Neptune Theatre.

Primary account manager and client liaison on all major client campaigns including Aliant's rebrand as Bell Aliant and the launch of FibreOP and FibreOP 2.0.

Client service on accounts including Saint Mary's University, NS Department of Health Promotion and Protection, Pierceys Building Materials, Winery Association of Nova Scotia, Nova Scotia Liquor Corporation

Led the student executive, council and full time staff to deliver student services, educational and entertainment programming, and student advocacy within the University and to provincial and federal government.