Tyler Masur Email & Phone Number

London, On, Ca

London, Ontario, Ca

We build strategies to drive new customer acquisition by optimizing product listings, awareness and conversion at online resellers globally. Notable resellers include CDW, Amazon, Insight, Staples, ODP, and more.In addition, our team analyzes the market and competitors and builds Go-to-Market plans to grow share and customers.

London, Ontario, Ca

Optimize the B2B digital customer experience at key resellers globally.

London, Ontario, Ca

Overlooking North America, work with the Amazon Merchandising Managers and Amazon Advertising Manager to identify opportunities for growth and optimization across 3500+ products by optimizing the levers that drive rank and prominence on the A10 Algorithm. Leverage data-driven research and tools to build Go-to-Market strategies including market size predictions, competitive analysis, inventory bets, and content, pricing and advertising recommendations to drive profitable growth and increased market share. Develop KPIs and methods to track and manage progress relative to sales targets and success on Amazon.Liase with the following cross-functional teams to implement recommendations:- Category Management: Align execution with the corporate strategy for each product category. Discuss and implement content plans, inventory and forecast management, and brand pricing strategies to optimize product detail pages and sales performance.- Supply Chain Management: Effectively co-ordinate demand forecasts to ensure healthy inventory pipeline, minimizing out of stocks and inventory excess.- Content Marketing: Leverage understanding of the A10 algorithm, competitive landscape and customer data to provide customer-centric product or family content recommendations. Collaborate with other teams to ensure technical accuracy of information.- Data Analytics: Collaborate to produce model or test that provides insights on products or Amazon ecosystem. - IT: Collaborate to build and execute tools to support day-to-day business activities, streamlining data accessibility and usability.

London, Ontario, Ca

London, Ontario, Ca

Reporting to the VP of Amazon, managing a global portfolio (NA, UK/EU, JP) across multiple Amazon platforms (1P, 2P and 3P). - Leveraged data and tools to build Go-to-Market plans for products to provide recommendations that drove revenue growth and increased market share. The GTM plans include market size predictions, competitive analysis, inventory forecasts and bets, and content marketing, pricing and advertising recommendations.- During daily and weekly triages, created automated files to analyze insights to help identify areas of opportunities that directly/ indirectly influence the Amazon A10 algorithm, such as: AMS, A+ content, enhanced images, titles and bullets, pricing and more.- Partnered with Amazon Advertising Manager to create advertising campaigns aligned with budget to drive impressions for SKUs and families while optimizing for conversions, TACoS and ROAS. - Owned new product launch strategy on Amazon for top priority SKUs, managing the preparation of listing, content, advertising, review plan and inventory planning to ensure a successful launch.- Advisor for IT during Amazon database build to house raw Amazon reporting data from multiple sources, while creating additional metrics to be included in the database.- Responsible for P&L- Liaised with various teams such as content creation/delivery, supply chain, marketing, data analytics, pricing and more to achieve company and department targets

London, Ontario, Ca

Amazon Product Lead:Owner of the StarTech.com Amazon product strategy, optimization and execution. Leverage data and statistics to gain knowledge and understanding of the various factors affecting the Amazon search ranking algorithm. Provide tactical recommendations and action plans to relevant stakeholders to increase traffic, conversion and revenue at Amazon.- Design, organize and conduct experiments to better understand the factors and variables influencing the Amazon ranking algorithm.- Leverage ARA Premium (Vendor Central) reporting to create dashboards, graphs and spreadsheets to display, measure and enhance performance.- Provide data-driven recommendations and insights to internal stakeholders and senior leadership to assist with the procurement of internal resources and funding for the Amazon team.- Liaise with various departments, such as content marketing, digital marketing, product management and development, supply chain, market research and content delivery to execute on recommendations, improving visual and written content, on-platform advertising (AMS), off-platform advertising and product mix.- Stay up-to-date on Amazon / E-commerce trends through following industry leaders, experts and via experimentation.

London, Ontario, Ca

- Spearheaded the strategic evolution and implementation of the corporate keyword researchprocess, earning approval from senior leadership and executives while collaborating withmultiple departments and employees, utilizing tools such as Excel, Google Keyword Plannerand SEMrush- Appointed to the Amazon Team to monitor the health and performance of StarTech.comproducts at Amazon.com:o Test assumptions and theories by investigating the search algorithm behaviourthrough various methods, such as conducting A/B testing, internal/external researchand analyzing data to identify trendso Created and wrote the SEO and content execution procedure to optimize productlistings at Amazon.com- Analyst on the search engine algorithm dissection project:o Using research and regressions, designed and conducted experiments to uncover thecorrelation between search engine ranking factors and search engine results pages(SERPs) for various E-commerce search platformso Created and pitched strategic recommendations to stakeholders on how to bestoptimize content using SEO to outrank competitors on SERPs- Designed and successfully piloted an initiative to improve the efficiency of and to optimize the multi-lingual keyword research process- Conduct partner and competitor analysis to identify strengths, weaknesses, opportunities andthreats resulting in recommendations and effective action to improve performance

London, Ontario, Ca

Calgary, Alberta, Ca

Support role for process analysis, optimization and integration:- Modeled business processes for internal projects and departments within Suncor- Generated weekly, bi-weekly and monthly conformity reports to measure process efficiencies, determine root cause and corrective action.(using SAP and Excel)- Team member with a mandate to design and implement a process to register and control documentation redundancy- Created project specific report template in Excel, utilizing charts, formulas and pivot tables to analyze data and provide recommendations for removal, archive or registration of documents. - Conducted quality assurance and auditing of business process models- Member of various project teams gaining exposure to project management

Brantford, Ontario, Ca

Effectively managed and prioritized multiple projects:- Operated as lead on 2 client accounts including the responsibility of completing monthly bookkeeping, financial statements and government remittances- Created a business plan along with a branding strategy for a new company- Created and maintained company social media platforms- Participated in client meetings with the owner of the organization- Created and maintained company client database

Waterloo, On, Ca

Please refer to LJS & Associates Consulting Inc. and Suncor Energy descriptions.

Boucherville, Québec, Ca

Provided exceptional customer service to customers interested in purchasing paint and paint products. Mixed the customer's paint according to the type and colour requested. Also worked in Hardware, Plumbing, Lumber and Electrical departments.

Bachelor Of Business Technology Management

Education record