Account Manager II • Managed a geographic territory that covers 158 independent and chain retail outlets.• Helped drive market leadership in a vacant industry, growing the overall RJRT brand portfolio and capturing market leadership against top competitors. • Developed business plan objectives to gain mutually beneficial goals of growing volume, profits and foot traffic. • Managed brand execution budgets, local travel & entertainment, as well as key account budget systems.Account Manager I • Sold and executed national/local brand building marketing programs and initiatives within 120 accounts.• Built outstanding relationships with store managers/owners by providing expert tobacco/consumer insights and advicethrough the development of individual business plans.• Actively promoted the marketing mix through direct discussions with retailers using analytical proficiency and influencing skills to promote a beneficial business plan for RJRT and retailers.