Taking a data driven and user-focused approach to driving results

Performance Marketing — Oversaw strategy and execution for a fast-growing startup, generating growth for the supply and demand sides of the businessCampaign Development — End-to-end media planning encompassing concepting, buying, implementing, and optimizing for paid search/shopping, paid social, affiliate, and out of homeBudget and Forecast Creation — Holistic attribution modeling to account for paid, organic, and cyclical demandEmail and Lifecycle Marketing — Campaign and drip communication strategy development to engage and convert along the marketing funnelSEO — Analyzed, provided strategic guidance, and applied SEO improvements within a cross-functional working groupOrganizational Process Development — Developed processes on specialized projects to meet conversion- focused business needs, including site search, demand growth, shopping feed configuration, and sales confirmation

Management of Client Services Team — Oversaw sales performance, outreach, and prioritization in months-long cycle to consistently meet and exceed targetsBI and Customer Journey Analysis — Distilled data into digestible conclusions for reporting and workflow purposes across the sales, marketing, and executive teamsSales Process Unification — Streamlined into a new CRM, to scale and grow a rotating roster leadsSales Communication Strategy — Provided consistent and timely outreach based on funnel stage that lifted response and open rates

Marketing Strategy Planning — Media buying, campaign concepting, and execution across print, television, radio, and out-of-home channelsCPC Campaign Management Built out CPC channel accounting for over 25% of new leads, in both a hands-on and managerial role — leading to Sweeten’s selection for Google’s 2018 Economic Impact Report and Grow With Google small business conference in Mountain ViewProduct Marketing Testing — Created a product a/b testing plan Email Marketing — Led top-of-funnel email marketing, directly nurturing leads to first point of conversion

Website Updates — Led content, technical, and SEO performance analysis for NGKF’s corporate websiteMerger Coordination — Coordinated website, intranet, and social merger of Newmark Knight Frank and Grubb & EllisSocial Strategy — Crafted and launched a corporate social media strategy for the Americas officesBudget Maintenance — Organized and recorded the corporate marketing department budget

Branding — Assisted in crafting and launching a new neighborhood identity for the area north of Union Station in D.C.Website Project Management — Led redesign of the company website and administered the site post-launchEvent Coordination — Including annual meetings, farmers markets, and an outdoor summer movie series