Marketing Director
Irvine, California, Us
● Established the growth marketing strategy and team for the high-growth fitness startup—acting as both a strategic leader and functional practitioner to align business objectives into actionable marketing plans and build the business to $10 million in revenue. ● Built and managed a team of four marketing professionals and consultants—prioritizing workflows, coaching on growth opportunities, and fostering an inclusive and high-performing team. ● Created and managed company lead generation campaigns using Meta Ads platform, Google Ads, and HubSpot—optimizing inbound channels through media buying, landing page optimization, conversion rate optimization (CRO), lead form optimization, and qualification processes, resulting in 7.5X return-on-investment (ROI)● Utilized data analysis to measure campaign performance—monitoring key performance indicators (KPIs) including funnel performance and conversion rates to identify opportunities for optimization, make data-informed decisions, and provide recommendations to executive leadership. ● Developed the operational structures and processes to scale marketing strategies in alignment with company growth including its lead generation system and an inbound, consultative sales process.● Fostered effective communication and collaboration across cross-functional teams, including sales, customer success, and operations, to build alignment on campaign priorities and strategies.● Led the development of the company’s website platform and branding, incorporating marketing and customer engagement best practices into the new system.