Establishing the right commercial strategy and sales execution is hard and I want to help make it easier.I help businesses: - Identify their ICP and buyer personas- Develop clear value prop and storytelling- Enable better question driven sales tactics- Build sales process and steps to create a healthy pipeline- Create the path for long term partners by enabling a growth mindsetWhether your business is an early stage company getting their sales function started or a later stage company looking to reassess and reinvent their sales approach, I can help provide clarity and guidance to speed up and streamline that effort.In my career, I’ve seen a wide range of approaches:- Trying to be the Swiss Army knife solution- Using brand credibility to build B2B interest- Touting long term vision to drive short term interest- Starting small and local and building to big enterpriseEach approach has its merits and flaws, and no single go to market or commercial strategy works for all companies. I’ve worked at technology companies in food, sustainability, software, data, and advertising, and I have seen many success and failures due to setting up the right strategy, story, and execution.I want to help you build the foundational components of your commercial function.Let’s talk!