Tyler Wallis

Tyler Wallis Email and Phone Number

CEO | We Help Better-for-You CPG Brands Maximize Profitability on Amazon @ TripleLine
Temecula, CA, US
Tyler Wallis's Location
Temecula, California, United States, United States
Tyler Wallis's Contact Details

Tyler Wallis work email

Tyler Wallis personal email

About Tyler Wallis

TripleLine is dedicated to profitably growing brands on Amazon that are better for people and the planet. Our team of ex-Amazon and CPG specialists works with a handful of impact brands at a time to accelerate their e-commerce profit and branding on top online marketplaces. I enjoy working with mission-driven brands by applying lessons and strategies learned over 13 years of leadership experience in e-commerce, retail, and marketplace businesses. In my seven years at Amazon, I held four leadership positions on Seller and Retail teams, each time running a team responsible for over a billion dollars in e-commerce sales. My last role at Amazon was as general manager, leading a category manager team, a marketing team, and an environmental compliance team, along with a few dotted-line functions. Most notably, I led the Marketplace (Seller) business for Amazon Canada, building internal mechanisms for growth and leading cross-department teams to roll out new seller programs and policies. In prior roles, I led the US vendor (retail buying) team for Home Improvement and Smart Home, helped launch and scale the Amazon Renewed program from just $60k to over $100M in sales, launched Amazon’s Canada Grocery business, and onboarded and scaled dozens of vendor and seller brands to each achieve >$10M in growth. Prior to Amazon, I led Marketing and Sales for an online grocery delivery company and also obtained a full-time MBA from UCLA Anderson.

Tyler Wallis's Current Company Details
TripleLine

Tripleline

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CEO | We Help Better-for-You CPG Brands Maximize Profitability on Amazon
Temecula, CA, US
Employees:
3
Tyler Wallis Work Experience Details
  • Tripleline
    Ceo | We Help Better-For-You Cpg Brands Maximize Profitability On Amazon
    Tripleline
    Temecula, Ca, Us
  • Tripleline
    Ceo | We Help Mission-Driven Cpg Brands Grow Market Share And Margins On Amazon
    Tripleline Mar 2022 - Present
    Temecula, California, Us
    We profitably grow brands on Amazon rooted in being better for people and the planet.Our leadership team is comprised of former Amazon leaders, CPG marketers, and PPC and Operations experts. We're passionate about our work and its impact on the world. We've taken 4 brands from launch to $1MM+ on Amazon within 6 months and helped several 7 and 8-figure brands gain category share while increasing profit margin. Check out some of our work at https://www.triplelinebrands.com/casestudiesProud member of 1% For the Planet
  • Profit And Purpose Show
    Podcast Host
    Profit And Purpose Show Jun 2024 - Present
    Helping brand executives learn how to maximize both profitability and community impact, one interview at a time.
  • The Lab
    Managing Partner
    The Lab Feb 2021 - Aug 2022
    Seattle, Wa, Us
    Led over 10 client consulting engagements for top-100 Amazon sellers, venture-backed startups, and investment groups, to implement new organizational processes, data systems, and marketing strategies.
  • Amazon
    Head Of Canada 3P Marketplace
    Amazon Jan 2020 - Feb 2021
    Seattle, Wa, Us
    • P&L Ownership of $XB Marketplace business while leading Category Management, Marketing, and Product Management teams• Led overhaul of FBA and Selling Fees and Warehouse aged-inventory clearing initiative to mitigate COVID-pandemic impacts on revenue growth while maintaining profit margin• Amazon Bar Raiser (100+ company hires) and Recruiting Captain for a 250-person organization. Filled 9-month hiring gap in 4-months while staying in budget through interviewer development and implementing new sourcing strategies
  • Amazon
    Head Of Marketplace, Marketing, And Programs - Consumer Electronics (Canada)
    Amazon Jul 2018 - Feb 2021
    Seattle, Wa, Us
    Led the Retail Marketing team for Consumer Electronics org. Led all Black Friday and Cyber Monday marketing initiatives for Amazon.ca and implemented new processes that delivered +$7M in incremental Coop profit and a reduction in holiday website errorsOversaw Canada’s environmental handling and sustainability programs, represented Amazon in audit processes with 9 provincial government agencies, and launched environmental bottling fee collection process for Amazon. Led a team of Category Managers to recruit over 2k new sellers to Amazon and improve the Renewed program, Warranty Service, and Cell Phone assortment for Amazon Canada.
  • Amazon
    Head Of Vendor Management (Dmm) - Home Improvement & Smart Home (Us)
    Amazon Jan 2017 - Jun 2018
    Seattle, Wa, Us
    Responsible for delivering a world-class customer experience and exceptional growth in sales and free cash flow by defining the strategic direction for the Electrical & Heating; Smart Home; Lighting & Fans; Light Bulbs; and Painting Supplies businesses on Amazon.comManaged a Retail P&L that grew to over $1 billion in sales, while improving net profit margin via gross-margin term improvements, cost outs, and driving a profitable growth mix strategy across brands and subcategories.Led Amazon’s Annual Vendor Negotiations (AVN) process for the organization for 2 years resulting in over $40M improvement to contribution profitManage a team consisting of Managers, Buyers, and Brand Specialists responsible for relationships with several hundred vendors, marketing, instock, and category management for key accounts.
  • Amazon
    Manager, Vendor Management (Buying Team Lead) - Electrical, Heating, & Smart Home (Us)
    Amazon Feb 2016 - Jan 2017
    Seattle, Wa, Us
    Managed P&L, selection, and vendor relationships for Amazon's Electrical, Heating, and Smart Home business. Hired and developed a team of Brand Specialists to build strong vendor partnerships and execute operations, marketing, and negotiations.
  • Amazon
    Sr. Category Marketplace Manager - Pc (Us)
    Amazon Jun 2014 - Jan 2016
    Seattle, Wa, Us
    Managed a multi-billion dollar P&L for the PC category (computers, tablets, accessories, and memory) and onboarded 3P sellers to fill strategic brand gaps and drive double-digit sales growth y/y.Launched the PC Certified Refurbished business and grew to a $X00M business in 15 months.Led free cash flow project to reduce concessions including building and scaling new reporting and training across Hardlines categories.
  • Amazon
    Sr. Pm, Grocery Category Launch - Mba Intern (Canada)
    Amazon Jun 2013 - Sep 2013
    Seattle, Wa, Us
    Developed a go-to-market strategy including in-depth market, competitor, and resource analyses to launch Amazon's grocery business in the Canada market. Led a cross-functional team of legal, tax, finance, operations, and buyers to identify, assess, and mitigate risks and operational challenges for business launch and presented recommendations to VP-level leadershipAnalyzed supplier, shipping, and fulfillment center costs using data software to create a sourcing strategy to minimize costs and optimize the customer experience
  • Dolphin Winder, Llc Winder Farms
    Director, Marketing And Pr - Grocery Ecommerce
    Dolphin Winder, Llc Winder Farms 2011 - Aug 2012
    As Director of Marketing, I led the strategy and execution of new customer acquisition efforts across the company's five market locations including market research and the development of mass media, customer referral, and online marketing channels to increase product and brand awareness across target customer segments and improve Sales team effectiveness. I also coordinated the efforts of a cross-functional team in carrying out several cause marketing, PR, and advertising campaigns that significantly increased brand awareness among the company's target demographic while giving back to the community.Left to pursue full-time MBA at UCLA Anderson.
  • Dolphin Winder, Llc Winder Farms
    Regional Sales Manager - Grocery Ecommerce
    Dolphin Winder, Llc Winder Farms 2010 - 2011
    Trained and led a team of 10 sales representatives. Managed the development of a lead generation program and executive partnerships with regional businesses.

Tyler Wallis Skills

Strategy Leadership Marketing Strategy Online Marketing E Commerce Cross Functional Team Leadership Business Strategy Marketing Research Entrepreneurship Sales Management Competitive Analysis Program Management Marketing New Business Development Market Research Brand Awareness Online Marketing Analysis Business Development P&l Management Product Marketing Data Analysis Sales Team Building Retail Category Management Negotiation Market Entry Excel Models Retail Pricing Merchandising Vendor Management Management Team Leadership Start Ups Customer Acquisition Inventory Management Cause Marketing

Tyler Wallis Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Entrepreneurship & Finance
  • Brigham Young University
    Brigham Young University
    Management

Frequently Asked Questions about Tyler Wallis

What company does Tyler Wallis work for?

Tyler Wallis works for Tripleline

What is Tyler Wallis's role at the current company?

Tyler Wallis's current role is CEO | We Help Better-for-You CPG Brands Maximize Profitability on Amazon.

What is Tyler Wallis's email address?

Tyler Wallis's email address is ty****@****ail.com

What schools did Tyler Wallis attend?

Tyler Wallis attended Ucla Anderson School Of Management, Brigham Young University.

What skills is Tyler Wallis known for?

Tyler Wallis has skills like Strategy, Leadership, Marketing Strategy, Online Marketing, E Commerce, Cross Functional Team Leadership, Business Strategy, Marketing Research, Entrepreneurship, Sales Management, Competitive Analysis, Program Management.

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