Jr Ppc Specialist
Current-Campaign manager: Contributed to creating, aligning with client goals and monthly ad spend budgets. -Keyword research for every campaign in order to bring cost per lead down and keep conversions as high as possible. -Performance monitoring: tracking each account stats and monthly pacing for budgets. Optimized ad copy and campaign strategy. -Landing page creation: created landing pages for clients based on service and/or promotion. Budget management: kept a biweekly schedule for pacing clients to make sure their campaigns are spending according to monthly budgets. -Additional support: spoke to clients directly in meetings to help align with goals and needs. Also helped Account Managers with stat reports and updates in order to report to clients accurately.