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Marketing and creative strategist who can motivate and manage a team, effectively communicate with multiple stakeholders, and has a proven record of developing and executing effective campaigns in nonprofit, corporate, and agency environments.SKILLS• Storytelling for multiple platforms and audiences• Campaign development and planning• Team building and leadership• Digital strategy and execution• Certifications - Google Ads and Analytics - Hubspot Academy Inbound & Content Marketing - PCMA Digital Event Strategist
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Group Director And Marketing StrategistMdgSan Diego, Ca, Us -
Group Director And Marketing StrategistMdg Mar 2020 - PresentSan Diego, Ca, Us• Leadership of 20-person integrated marketing team with oversight of more than $5 million in annual revenue.• Responsible for the overall health and performance of all accounts within group portfolio, ensuring client satisfaction and successful outcomes. • Facilitate agile and efficient cross-functional collaboration between various teams, including strategy, creative, web, and digital. • Ensure brand and messaging consistency throughout campaign deliverables and evaluate copy and design to ensure they’re strategically on track.• Analyze campaign performance to ensure client goals are achieved and recommend appropriate course corrections.• Monitor campaigns to ensure execution is within budget and manage schedules so all projects remain on time.• Led online event concierge service for the agency, a new business venture that includes partnership development, event design, and strategic consultation. -
Senior Marketing And Creative ManagerAnixter Apr 2016 - Mar 2020Pittsburgh, Pa, Us• Develop go-to-market strategies, creative messaging, and omni-channel campaigns to advance business goals of a Fortune 500 organization.• Focus includes market research, content development, creative direction, project and budget management, as well as digital execution, including email, social, SEM, SEO, and more.• Lead campaign strategy and content development for organization’s highest priority global initiative.• Deliver up to 25 events every year, including event planning, promotion, and presentation development.• Successfully launched commercial building, healthcare, higher education and smart city vertical market programs, with over 200% total program growth year over year.• Improved cross-functional collaboration with solutions marketing, product management, communications, and global sales teams. -
Associate Director Of University Marketing And CommunicationsNorth Park University Oct 2013 - Apr 2016Chicago, Il, UsAssociate Director, University Marketing and Communications• Responsible for the design and implementation of integrated marketing plans for the University. Role included media buying, client management, creative strategy, and content production. Multiple colleges earned record enrollment over the past year. • Drove expansion of digital marketing initiatives, including CRM integration, paid search, social, and targeted display advertising. Web traffic across graduate programs has increased nearly 85 percent from last year.• Supervised team of marketing communications managers, supporting continuing education and career development.• Hired and managed internal and freelance creative teams, providing brand management and creative strategy.• Coordinated campus events, in addition to the largest brand campaign in the history of the University.• Served as chair of University Storytelling Committee, coordinating and producing engaging content across multiple platforms and audiences.• Member of editorial advisory board for the University’s alumni magazine. Media Relations and Graduate/Adult Marketing Manager • Promoted to Associate Director in October 2015Communications Specialist, Graduate and Adult Programs • Promoted to Manager in September 2014 -
Communications And Media StrategistUniversity Of Chicago Jan 2013 - Aug 2013Chicago, Il, Us• Consulted on rebranding of Martin Marty Center communications at The University of Chicago Divinity School• Assisted communications department on various research and implementation projects• Contributed to website redesign• Developed preliminary media relations strategy -
Customer Service And Sales RepresentativeWayfair Sep 2009 - Aug 2010Boston, Ma, Us• Delivered customer service and sales for leading online retailer• Learned communication skills for conflict resolution• Gained experience in problem solving and detailed organization -
Assistant Dining Room SupervisorTrattoria Tre Venezie Nov 2007 - Aug 2009• Fine Dining, Wine, and Bartender Service in a Northern Italian Michelin star rated restaurant • Hired and supervised wait staff• Organized special events and restaurant promotions
Tyler Day Skills
Tyler Day Education Details
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Northwestern UniversityJournalism -
Boston UniversityHistory -
Azusa Pacific UniversityPhilosophy
Frequently Asked Questions about Tyler Day
What company does Tyler Day work for?
Tyler Day works for Mdg
What is Tyler Day's role at the current company?
Tyler Day's current role is Group Director and Marketing Strategist.
What is Tyler Day's email address?
Tyler Day's email address is ty****@****ail.com
What is Tyler Day's direct phone number?
Tyler Day's direct phone number is +122480*****
What schools did Tyler Day attend?
Tyler Day attended Northwestern University, Boston University, Azusa Pacific University.
What skills is Tyler Day known for?
Tyler Day has skills like Journalism, Editing, Magazines, Publishing, Research, Social Media, Feature Articles, Microsoft Office, Powerpoint, Html, Ethics, Fundraising.
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