• Manage GTM reporting and analysis, encompassing Board Deck analyses, Quarterly Reports, and supported B2B/B2C commercial retrospectives. -Ownership of Weekly/Monthly/Quarterly GTM analysis meetings across Sales, Marketing/Demand Gen, Customer Success and Finance units.• Cross-functional strategic planning, alignment, communication, and subsequent documentation of long-term and tactical projects and implementations. -Lead 10 successful implementations in 12 months including Clari/Wingman, QuotaPath, Maxio, Zoominfo/Ringlead, Groove, 6Sense, and more across the two companies. -Responsible for a Salesforce redesign to allow for CFI/Macabacus’s rapid growth and multi-company CRM usage.• Build out of the formal sales forecasting motion, legal review queue, partner pipeline and revision of the cross-sell and consolidation process in partnership with the respective department owners.• Ongoing automation and reporting (Salesforce/Tableau/Clari) audits to ensure ongoing accuracy and reliability is maintained.• Revision and documentation of the quote-to-cash process to ensure efficiency and ongoing accuracy.

• Manage GTM reporting and analysis, encompassing Board Deck analyses, Quarterly Reports, and supported B2B/B2C commercial retrospectives. -Ownership of Weekly/Monthly/Quarterly GTM analysis meetings across Sales, Marketing/Demand Gen, Customer Success and Finance units.• Cross-functional strategic planning, alignment, communication, and subsequent documentation of long-term and tactical projects and implementations. -Lead 10 successful implementations in 12 months including Clari/Wingman, QuotaPath, Maxio, Zoominfo/Ringlead, Groove, 6Sense, and more across the two companies. -Responsible for a Salesforce redesign to allow for CFI/Macabacus’s rapid growth and multi-company CRM usage.• Build out of the formal sales forecasting motion, legal review queue, partner pipeline and revision of the cross-sell and consolidation process in partnership with the respective department owners.• Ongoing automation and reporting (Salesforce/Tableau/Clari) audits to ensure ongoing accuracy and reliability is maintained.• Revision and documentation of the quote-to-cash process to ensure efficiency and ongoing accuracy.

Lean Layer is a boutique revenue operations practice specifically serving resource constraint organizations with big ambitions.Responsibilities included:• Core systems training, documentation and strategic planning• Implementation of Sales/Marketing Tech, PRM, and other tools and integrations including long term planning of how the data from these tools can inform key KPI metrics.• Annual planning including sales/marketing targets, account assignment, team growth goals, etc.• Ongoing improvement and maintenance Salesforce instances at multiple clients -Scoping and technical addition of new sales pipelines, processes and workflows -Executive and functional report building including dashboards and monitoring processes -Permissions and hierarchy configuration for complex company structure with sensitive data. -Audit of technical setup including process builders, flows and other key SFDC functions• Streamlining and refining company-wide standard operating procedures -Projects including Total Addressable Market and Persona mapping (including account penetration and dynamic routing), BDR Team optimization/creation, Demand Gen to Closed Won attribution, Net Retention Revenue tracking, Sales Enablement and Process Refinement, Closed Lost Analysis

• Build, run, and optimize sales processes. Key points of my focus include: Workflow automation, data insights, attribution, and full-funnel tracking Tracking and optimizing lead flow and lead management; improving lead funnel conversion rates• Measuring and evaluating the impact and ROI of marketing on pipeline and revenue quarterly goals for management, marketing, and the sales teams. • New hire and existing AE base training, ramp plans and compensation modeling and strategy.• Revision of proposal and quote process with our legal team and Sales Director to streamline contracting process and reduce internal and external friction. This resulted in a 50% reduction in redline requests in Q2 v Q1.• Provide data-driven recommendations on how to optimize ongoing go-to-market plans and campaigns including TAM and SAM refinement and research.• Administer and optimized the tech stack including Hubspot, Outreach, Gong and other apps & systems. Responsible for all GTM vendor contract renewals and negotiations.

• Evaluation and research of new technologies to improve sales/marketing processes, data management and enrichment, and business performance while complying with requirements for marketing and data privacy• Vetting, migration and implementation of Hubspot Sales and Marketing Hubs for the commercial organization. • Responsible for supporting ongoing process improvement including the addition of a SDR team and their associated lead handoffs, creation of a Deal Desk review meeting for proactive internal alignment/approval on pipeline deals, and overall lead gen procedures.• Management of 3rd party vendors and internal stakeholders for company GTM strategy, re-targeting and re-segmentation. Responsible for top-down communication of these efforts and actioning learnings from the market research. • Maintenance of data quality and accuracy (including record cleansing, duplicate record management, and data appends and enrichment) within our CRM to effectively track deals, measure and report on pipeline, and measure marketing campaign influence and attribution on leads and opportunities. Responsible for reduction of 32 hours in time spent to create the monthly Commercial Team- Board of Advisors Report.

• Responsible for the prospect and lead demand funnel, vetting potential MQLs and bridging the Marketing to Sales opportunity pass-off.• Creation of automated, multi-step nurture campaigns driving a near 50% MQL to SQL conversion in Q4 2019.• CRM administration including cadenced audits, continuous configuration/optimization, and trainings.• Supported the planning and execution of the marketing campaign for the go-to-market and rebranding of Lanetix, now known as Winmore and their flagship application. This included: video testimonials (customers and advisors), podcasts, webinars, on-site demonstrations (including at leading industry conferences), social media, and website launch.

Sales Account Management for the only Bid and Tender Management software built by and for freight forwarders and brokers.

New York City, NY (11/2017-4/2018)• Project managed and strategized community and marketing outreach, including events with innovative untapped markets. • Collaborated with Global Operations Team in successful planning and execution of temporary and permanent relocation of a $5M+ retail location, directly supporting the Men’s design filter for the construction and opening. • Coached and developed a team of 30+ to foster a culture of self and peer-development, a focus on measurable results, and ability to deliver premium tailored guest experience. • Managed large scale, multi-departmental budgets for community events and store relocation while providing continued financial analysis and reporting for the location.Tampa, FL (9/2016-11/2017)• Piloted Global, Area, and Regional brand initiatives with professional sports teams, performance institutes, and local studios to foster design and brand feedback. • Innovated Men's brand strategies and facilitated in-store experiences to elevate brand resonance, deepen community relationships, and steer sales back to stores to grow Men's business in Tampa by over 20% YOY. • Developed year-long marketing campaigns, piecing together product initiatives with hyper-local events increasing overall store sales performance by more than 40%.• Guided weekly regional business review meetings, speaking to strategies and tactics implemented and weekly/monthly/quarterly financial analysis, to drive results and foster regional collaboration. Miami, FL (12/2015-9/2016)• Strategy and planning of regional store opening parties and Men’s Brand activations and globally shared men’s brand events.• Facilitated Regional and Global Brand collaborations including; Barry’s Bootcamp, SoulCycle, Loews Hotels, Miami ½ and Full Marathons, local restaurants and world-renowned artists. • During tenure, flagship and region held highest percentage of Men's sales globally with positive annual comp through the initiatives and trainings facilitated.

Gulf Coast League Athletic Training Intern, Rehabilitation Intern• Selected as one of approximately 300 applicants for a prestigious internship working for a major league professional baseball team. • Acute injury management, rehabilitation plan management, inventory management• Supported in the facility design research for a new Athletic Training Facility for the Detroit Tiger’s Spring Training Facility.• Managed physicals of all MLB Draftees to the Detroit Tigers Organization