I oversaw our lifecycle marketing for Conversational AI. I developed our funnel progression strategy and tactics to include nurture programs, lead scores, lead progression, remarketing and more. • developed nurture programs to align the buyer stages with our sales stages • built lead score strategy with the marketing ops team • created remarketing ads for our pipeline targets to improve win rate

I led our ABM efforts. I built the ABM strategy and program to align marketing and sales, track account engagement and pipeline progression for our top tiers of target accounts. I coordinated with and instructed various marketing and sales teams how to employ ABM tactics. • quickly onboarded sales and marketing teams on the 6sense ABM platform • leveraged intent data to build hyper-targeted demand generation and sales campaigns to increase account engagement for in-market accounts • developed pipeline progression tactics including direct mail, gifting, sales sequences, custom content, and more

I managed ABM and demand generation. Partner suppliers included Microsoft, Apple, Google, Cisco, Dell, Adobe, and many more. Projects included various technology solutions for enterprise customers. • teamed up with suppliers to deliver technology products to world-wide customers from large data centers to individual components• negotiated contracts, pricing, and terms & conditions with suppliers for improved delivery and sustainability • built our ABM program leveraging intent data for multiple partners, solutions, and products • quickly onboarded sales and marketing teams on our ABM platform • managed vendor relations and reduced CPL • developed marketing campaigns that generated incremental partner funding • managed call blitz program

I oversaw demand generation campaigns. Moxie is the leader in customer engagement solutions and artificial intelligence for digital commerce experiences. My work included demand generation, project management, supplier management, and keeping suppler and customer data up-to-date. I worked closely with the sales teams, operations, and engineering to align various initiatives.• developed world-wide integrated demand generation campaigns• optimized database segmentation for email and nurture campaigns• trained sales teams on prospecting software, tools, and strategy• oversaw the work of multiple agencies and suppliers• increased lead volume by 46%• increased new customers by 50%• decreased cost per conversion by 30% in SEM channel• collaborated with cross-functional teams and departments

I managed marketing and various projects including marketing communications, vendor relations, email marketing, and content . I worked with the sales team to align the marketing and sales funnels to drive growth.• oversaw new supplier analysis, strategy, sourcing, and contracts • decreased software expenses by 14%• developed strategy, work flows, and content to automate nurture campaigns• built strategy, content, email, and social campaigns• increased email marketing open rate by 201% and click rate by 281%• increased content marketing conversion rates by 50%

I oversaw marketing and supplier development, including marketing, project management, supplier management, SEO and web development. • manager supplier relations and sourcing initiatives • onboarded new suppliers for increased market awareness• oversaw completion of projects from drawings to manufacturing to final delivery to customers• increased overall sales growth by 200% in 5 years• grew new business revenue by 8% in first year• increased email marketing open rate by 5% and click rate by 350%• enhanced web pages viewed per visit by 10%• managed marketing and creative teams on multiple projects• coordinated inter-departmental initiatives with sales, ops, and engineering• managed new supplier analytics, market trends, negotiations and strategy development

I was responsible for digital marketing, focusing on digital advertising, lead generation, paid adwords, affiliate marketing, and email marketing. I also supported the event marketing team.• optimized online banner advertising, email marketing, social media channels• supervised affiliate program of over 4,940 affiliates with digital marketing and website optimization• created new marketing channels resulting in 30% increase in sales• improved web traffic through digital advertising by 16%• developed strategy and executed the paid key words channel

I did a summer internship at a leading global advertising agency, Young & Rubicam. I interned on the Colgate-Palmolive account and assisted the account team with market research, competitive research, digital media planning, and integrated marketing campaigns.• analyzed and developed IMC process of Colgate-Palmolive Oral Care Brands• measured, analyzed, and reported on the competition’s advertising• presented on digital media use and advertising opportunities featuring hulu,surfthechannel, metacafe, and other sites

The BYU AdLab is an award-winning advertising agency comprised of students. We partnered with brands and agencies to work on ad campaigns including Nike, Volkswagen, Nestlé, UNICEF, Ad Council, Utah Flash, BYU Athletics, and the Utah Motorsports Campus. In the AdLab, I was able to develop my skills in quantitative and qualitative research, brand planning, advertising strategy, copywriting, media planning, and account management.• managed teams on multiple projects and accounts• increased home-opener attendance for BYU Basketball by 104% and 12% for season attendance • developed advertising strategy, planned media channels and demand generation in an integrated campaign for the UNICEF Tap Project in Utah• authored new communications strategy to the Ad Council & National Marine Sanctuary

One of Utah's most famous historical shopping villages, I developed email marketing campaigns and new marketing initiatives to help create a great retail experience. I helped identify unique selling positions for all retailers and the shopping center through digital marketing channels.• managed email marketing channel and increased birthday club membership to 537%• initiated Super Smile Award program with dental firms in co-op advertising and demand generation