Tyler Powell Email & Phone Number

• Led the redesign of the company’s entire digital presence, revamping the website, using GA4 to monitor traffic, improving the loyalty program, and streamlining online ordering, resulting in a 35% increase in online.
• Developed all creative briefs, marketing plans and online advertising strategies for an $8 million revenue/year bakery chain. Created data-driven, measurable strategies that drove outcome.
• Implemented and executed all product launch campaigns and campaigns for the relocation and reopening of the company’s 2 most profitable bakeries.
• Increased social media engagement by 200% through innovative, creative content. Led a team of 4 that consist of photographers, videographers, and social media coordinators.

This role is promotion within the Middleton Meyers network, under a new company.

• Spearheaded the company’s social media team of 6 marketers, generating content across multiple social platforms, resulting in 100K Tik Tok followers in 4 months, and 150% engagement increase across all other channels.
• Maintained and updated all websites for Middleton Meyers and over 10+ properties. Handled all SEO, Google Ad budgets, data interpretation— tweaking and aligning all campaigns with the business goals.
• Designed comprehensive marketing plans for each property based on needs, availability, area, etc. Additionally, created all print and digital assets (brochures, signages, digital banners, etc.) for each property.

Charlotte, North Carolina, United States

• Developed and sourced all deliverables and marketing collateral such as labels, signage, and packaging material for all releases.
• Created and presented the pitch deck for Unknown Ginger Ale to Publix and Harris product merchandisers, landing UGA in over 250 stores.
• Established local and national partnerships for Unknown Ginger Ale, resulting in a 20% increase in website traffic.
• Oversaw the day-to-day operations, strategy, and content creation for all Unknown Brewing socials. Grew the UGA brand exponentially. Launched the Unknown Distillery.

Fort Mill, South Carolina, United States

• Manage projects & product launches through Basecamp software. Assign deliverables to team members & submit all finalized product launch material by deadline.
• Implemented a visual strategy and social media influencer campaign that resulted in over 1 million engagement and 58% increase in direct revenue from social media.
• Spearheaded relocation of the largest tattoo show, moving from NYC to Charlotte. Presented outdoor marketing and digital campaign and partnerships to C-suite executives. Oversaw the set-up and run of show for 3-day.
• Work closely with sales team to identify proper audiences and trends to optimize sales campaigns.

Charlotte, North Carolina, United States

• Analyze the sales activity of all online stores to maximize sales opportunity— plan and execute sales campaigns, trigger email marketing campaigns, track inventory progress & present data to c-level executives for.
• As the sole social media coordinator, I managed 3 sites that accumulated $700,000 in net sales within 6 months.
• Published over 40 fashion products daily across 3 sites, managed online inventory, and triggered all sales campaigns.