Tyler Rathjen work email
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15+ years of experience developing integrated marketing strategies that blend creativity and bottom-line business results, with expertise in traditional and digital marketing tactics including advertising, branding, website development, email marketing, SEO & PPC, social media, media planning & buying, research, public relations, influencer relations, community relations, sales promotion, event planning, video production, lead generation, and marketing collateral development. Tyler has advised some of the nation’s most noteworthy brands, including Tide Cleaners, Elements Massage, PetSmart, Tuft & Needle, Amazing Lash Studio, and Baskin-Robbins. For Dunkin’ Donuts, he launched more than 100 restaurants throughout the Southwest. Tyler’s work with My Sister’s Closet, the nation’s largest designer consignment retailer, is particularly noteworthy. He spearheaded the team that created the nationally recognized “Sell Your Sole” and “WANTED: One Night Stand” campaigns. The latter was a finalist for the prestigious OBIE Award for outdoor advertising excellence, competing against Gatorade and Snickers for the top prize. Tyler has served on the board of Phoenix Suns 88 Charities as Executive Committee chairperson (or “Big Gorilla") and is also a member of the Key Executive Forum for PR Boutiques International, a global collaborative network of public relations agencies. He is a Class 33 graduate of the prestigious Scottsdale Leadership program and earned his bachelor’s degree in marketing from Arizona State University’s W.P. Carey School of Business.Client highlights include: Tide Cleaners- Developed an integrated launch strategy for introducing 21 new franchise locations to the metro- Phoenix market- Market-wide grand opening achieved 25% increase in same-day sales, year-over-year Dunkin’ Donuts-Responsible for the brand’s re-launch into the Phoenix market, including the opening of 100+ restaurants-Maintained company goal of 60% beverage to 40% bakery product mix for more than five yearsElements Massage -In charge of communications strategy for 250+ studio locations throughout the U.S. and Canada -Created sponsored media and influencer campaign that contributed to double-digit same-store sales growthMy Sister's Closet, nation’s largest designer consignment resale brand -78% revenue growth over three years for consignment brand after implementing new paid media strategy and creative branding campaign -National OBIE Award finalist for outdoor creative which lead to a 20% growth in consignments over one calendar year
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President/OwnerDecibel Blue Jul 2023 - PresentScottsdale, Us -
PartnerDecibel Blue Jan 2016 - PresentScottsdale, UsLead visionary for the agency's roster of high-profile regional and national clients, developing strategic marketing plans and overseeing the implementation of integrated branding, advertising, digital, public relations, and social media campaigns.
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Director, Integrated MarketingDecibel Blue May 2013 - Jan 2016Scottsdale, UsCollaborated with the agency’s creative director to develop marketing and communications plans that effectively ensured the tone and messaging were consistent with client creative briefs and achieved desired KPIs.
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Senior Account ExecutiveDavid And Sam Pr Jan 2009 - May 2013Served as liaison between client and agency executive team, achieving an average client retention rate of 5+ years per account.
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Account ExecutiveDavid And Sam Pr Jun 2006 - Jan 2009Directly responsible for balancing the day-to-day implementation of public relations, marketing and social media campaigns for multiple agency accounts. Developed brand audits on behalf of clients using primary and secondary research techniques. In charge of preparing reporting and analysis used to communicate the agency’s value to clients.
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InternThe Mudd Group 2006 - 2006Cedar Falls, Iowa, Us
Tyler Rathjen Skills
Tyler Rathjen Education Details
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Arizona State UniversityAnd Applied Communication
Frequently Asked Questions about Tyler Rathjen
What company does Tyler Rathjen work for?
Tyler Rathjen works for Decibel Blue
What is Tyler Rathjen's role at the current company?
Tyler Rathjen's current role is President/Owner at Decibel Blue.
What is Tyler Rathjen's email address?
Tyler Rathjen's email address is tr****@****att.net
What is Tyler Rathjen's direct phone number?
Tyler Rathjen's direct phone number is +148089*****
What schools did Tyler Rathjen attend?
Tyler Rathjen attended Arizona State University.
What skills is Tyler Rathjen known for?
Tyler Rathjen has skills like Advertising, Public Relations, Marketing, Branding And Identity, Graphic Design, Creative Writing, Digital Marketing, Strategic Public Relations Planning.
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