Tyler Roddy, Mba Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Enhanced DAM platform engagement with bottling partners by identifying user needs and executing targeted onboarding programs.• Contributed to the change management of the launch of The Coca-Cola Company's new DAM by developing engaging training programs and creating impactful promotional materials to foster adoption and transition legacy platform users. • Owned the communications strategy for The Coca-Cola Company’s DAM platform which included the development of campaigns and the creation of communications collateral for agencies, bottlers and Coca-Cola Company associates.• Led the implementation of a feedback mechanism for The Coca-Cola Company's DAM platform including the creation of a dedicated feedback intake form, comprehensive identification and organization of user pain points, and leadership in weekly feedback sessions to enact valuable improvements and solve platform or process issues.

Alpharetta, Georgia, United States

• Led project management for the marketing insights team.• Utilized insights to help aid in local marketing decision making.• Organized and aligned for annual planning.

Alpharetta, Georgia, United States

• Managed relationships between internal and external stakeholders to align on initiatives and proceed to enhance them through strategic partnerships with a variety of different companies such as Amazon.• Created partnership concepts and campaign roadmaps for the 5G Home, 5G Mobile, Gaming, Military, Stream TV and Home Internet segments.• Helped create processes and workflows for new local content and partnership team.

Alpharetta, Georgia, United States

• Assisted with the integration of content partnership promotions, strategy and assets for the Verizon activation team.• Aided in the planning and launch of experiential campaigns for the equipment & pricing, grand openings and students and teacher’s segments.• Led the implementation of a new activation measurement process and metrics storage solution across Verizon's local activation teams in order to create enhanced insights and streamline processes.• Created a historical catalog of metrics and events.

Atlanta, Georgia, United States

• Ownership of the marketing department’s project management system.• General inspection of Applied's current marketing processes and the implementation of tactics that improve them.• Oversight of projects to avoid delays amongst the project management and creative groups.• Regular communication of project status to relevant stakeholders.• Created and taught marketing operations educational material to the marketing team.

Alpharetta, Georgia, United States

• Creation and implementation of all social media campaigns and strategy company-wide.• Production and distribution of promotional materials for solutions and product-related events across a variety of social media channels and industries.• Management of Aptean blog and other sections of Aptean.com.• Establishment and promotion of new company-branded social media channels.

Alpharetta, Georgia, United States

• Created and led all marketing campaigns for CRM software.• Produced webinars with product experts to showcase new features and educate users.• Formulated case studies, datasheets, newsletters, emails and other collateral for promotional use.• Worked with product leaders to craft messaging that is in line with team objectives.

Alpharetta, Georgia, United States

• Engaged in market research for emerging regions.• Assisted with event preparation for conferences related to Aptean software.• Worked with marketing team members to produce promotional case studies.• Conducted internship management for the marketing communications team.

B.S. Criminal Justice, Criminal Justice

Master Of Business Administration (Mba), Marketing