Developing, executing, and strategically managing multiple marketing initiatives for all banking and credit union retail product lines, including overseeing webinars, collateral, website content, email marketing, direct mail, and advertising.Responsible for managing weekly social media content on Twitter, Facebook, and LinkedIn for Jack Henry Banking, Symitar, and ProfitStars brands to promote webinars, informational videos, and Strategically Speaking blog post.Analyzing banking and credit union procurement data on a national, regional and local level examining competitions product lines, buying trends, gaps in the market, and measuring current strategies to best understand how to market products to current and potential customers. Collaborating with sales team on program development and implementation.Determining marketing campaign efficiency by analyzing data, comparing other product lines campaign results and presenting project recommendations to senior management teams.

Developed monthly game launches and provided on-site analysis to support operations for the Pennsylvania Lottery.Client liaison for ticket design, production art approval, and market research focus groups.Created and maintained sales and account management reports for controlling inventories. Assisted in managing PA operation to under budget for cost, while also meeting sales objectives.

Accurately completed broadcast traffic instructions for radio and television stations affiliated with the Georgia Lottery. Responsible for proof reading retail print advertisements.Worked with Georgia Lottery to coordinate Atlanta Hawks halftime show to promote new lottery game “All or Nothing “. Assisted account management team in developing campaign materials.

Contributed to the development of materials for focus group product testing.Drafted fiscal year sales analysis reports for Tennessee Lottery instant games.Provided marketing tracking and research information by collecting, analyzing, and summarizing data and trends.Finished 1st place in summer internship marketing project presentation.Completed comprehensive professional development training program facilitated by Davis & Associates.