Sold the American Spirit brand portfolio in the NYC metro market producing the # 1 growth brand in the category. Worked with key independents and chain accounts in the defined territory of Manhattan, Queens, and part of Long Island, increasing sales volume by 46%. Cultivated relationships with existing and prospective accounts utilizing a trust based, customer first approach. Built and delivered persuasive sales presentations based on accounts needs which promoted executable action plans around win-win solutions: resulted in driving sales to an all-time high in the NYC market (Duane Reade, 7-Eleven, Speedway, Walgreens, etc.) Analyzed market data to identify trends, pursue opportunities, and monitor progress; while adapting to ever-changing market dynamics. Identified and resolved a major break down in the supply chain in NYC’s largest account, saving SFNTC from a significant loss of revenue.

Architect of the company’s online content and social media strategy. Duties included: building brand awareness and driving traffic through Search Engine Optimization (SEO), promote content using social media channels and email marketing, prospecting potential buyers and sellers etc. Managed a cross-functional team of Staff Writers and Social Media Associates. Created an internship program and oversaw the hiring and training of 7-10 Writers and Social Media Associates. Recruited professional bloggers and real estate experts to generate content for distribution and for referrals. Regularly created content, analyzing and interpreting real estate market trends across the United States, Mexico, and Latin America.

Secured access to capital and reduced transaction costs for fledgling businesses. Helped facilitate alternative investment opportunities for businesses looking to take advantage of the new regulatory environment after the SEC lifted an 80 year old ban on advertising and general solicitation by Hedge Funds and other private investment funds, granting the investing public increased access to previously restricted investment opportunities.

Supported the mission and goals of a pilot program sponsored by AmeriCorps, working in a school district with a high level of youth behavioral problems. Mentored multiple studentsproviding academic support and life skills. Created community based service learning projects with applicable trade skills.