Tyler Sanchez Email & Phone Number

Glendale, Ca, Us

St Louis, Missouri, Us

Being a part of an incredibly small team, I flex my ability to wear many hats and pivot on a dime. In just a year, I over doubled the size of the Poppy Playtime community across social and Discord and widened our reach through the implementation of our Content Creator Program.• Over doubled our following (+2M!) across our branded social media.• Integrated our content Creator Program of over 125 Creators with 285M in reach into our Marketing strategies.• Leads the team on groundbreaking marketing campaigns that got our community heavily involved and invested.• Leads conversations with Licensing Partners on product development, live events, and co-marketing.• Supervises/mentors a Marketing Associate.

San Francisco, Ca, Us

Exercising my skills as a well-proven leader in the Community space, I laid the new groundwork for community strategy at the #1 AR company in the world. Keeping Niantic's core mission in mind, my strategies enabled global communities to reignite their passion for outside play in a post-COVID world.• Culvated a group of 50+ big-name Influencers, leading Content Creator strategy, marketing, and communications.• Developed go-to-market strategies for our Global Community Ambassador Program.• Worked with The Pokémon Company on several meticulous projects, including Pokémon GO Fest and new game features.

Marina Del Rey, California, Us

As an effective leader for the company, I oversaw all things VIP Community, VIP Insights, Brand Reputation, and Live/Digital Events, facilitating experiences for our customers across Facebook Groups, Discord, Twitch, and IRL. As the company expanded globally, I continued to build disruptive and game-changing campaigns, thoughtfully planning appropriate budgets around each.• Led content strategy and planning for multiple branded social platforms.• Supervised/mentored four Associate-level employees.• Reported consumer insights data to product/marketing/web.• Discord (most successful launch) saw 1500 members join in the first 12 hours.

Marina Del Rey, California, Us

Los Angeles, California, Us

Led social and video strategy for 30+ product verticals, accumulating 3M+ followers across all branded social channels. Additionally, I played a key role in external communications with partners and executing live events.• Managed social calendars and content strategy for 12 branded channels across Facebook, Twitter, Instagram, and Tumblr.• Supervised/mentored two Associate-level employees.• Lead co-marketing strategy with brands like Warner Bros., Marvel, Bethesda, Microsoft, and Wizarding World.• Delivered in-depth social analyses to the Brand/Product teams to assist with pivotal decision-making in product development/marketing

Ensured effective user acquisition, activation, and engagement through marketing tactics such as influencer campaigns, social media marketing, email, and other CRM strategies. Wore multiple hats, including (but not limited to) social media, community, calendar management, public relations, vendor relations, video/graphic design, customer support, etc

Venice, Ca, Us

Contributed to the business' newly formed video game blog website daily. Additionally recruited community bloggers as contributors and helped set them up for success with tools needed for online blogging, such as structure/grammar tips, SEO, finding a niche, and encouraging engagement/interaction.

Glendale, California, Us

Represented the Walt Disney Company as a host/personality at live community events, as well as Disney Infinity’s YouTube, which garnered over 150 million views with 200,000+ subscribers. Responsible for curating and managing web content, writing marketing editorial, and programming multiple social channels for the Disney Infinity gaming community using tools like Sprinklr and Trello.

Lake Buena Vista, Florida, Us

Lake Buena Vista, Florida, Us

Lake Buena Vista, Florida, Us

Lake Buena Vista, Florida, Us

Bachelor’S Degree, English + Creative Writing

Associate Of Arts (Aa), General Studies