Tyler Sohm is the VP of Creative at Rumor Advertising in Salt Lake City, where he has spent the past 20+ years guiding startups and Fortune 500 companies alike through complex brand building and development exercises. Tyler is an award-winning graphic designer, with expertise across all areas of visual communication and marketing—specifically navigating the intricate connections between corporate branding, creative direction, product packaging, retail, print and broadcast advertising, copywriting, UI/UX, and online marketing. He specializes in understanding the audience, creating a clear customer journey, and ensuring a consistent and memorable brand experiences. Tyler preaches the delicate balance between creative license and marketing must haves—with a unique left-brained approach to the right-brained creative process and a love for the pure science of design and communication.