• Grew brand media impressions from 3B to 14B in 3 yrs. managing multiple agencies for multiple consumer segments• Grew paid advertising from 0M to 14M monthly impressions while negotiating national and regional media buys• Implemented national influencer program creating increase in awareness, +10% growth in social audiences YoY• Negotiated and executed two major brand events per year creating increased awareness and customer capture• Corp Responsibility Committee, drove internal/external tactics in DEI, employee engagement, and external voice• Utilized Nielsen and Power BI sales data to create refined partnerships and tactics increasing LTV and AOV

• Managed RFP process to negotiate and on-board 4 agencies for national, regional, retail and trade marketing• Assisted launch of online affiliate program driving +$3M in new revenue per year, +15% YoY• Retail and trade marketing leader, grew store market penetration to +300M, increase in design trade applications• Led celebrity designer integration with notable designers and served as a brand media partnership leader• Led successful retail launch of 2 new stores as retail marketing lead implementing geo-targeted campaigns• Managed and grew the social media department, negotiated digital media & traditional advertising campaigns• Served as brand champion monitoring brand messaging for all customer insights, external communications and crisis responses

• Played key role for retail brand integration on Grandin Road's presence at Macy's Herald Square pop-up shop • Successful manager of Public Relations department, overseeing growth initiatives for two brands concurrently • Led team for investor visually cohesive presentations of physical product displays for two brands• Effectively managed digital and e-commerce team projects for AR/VR experience of retail location• Managed social media strategy and execution for two brands driving 15% YoY engagement and growth • Successfully facilitated celebrity designer brand integrations with notable national personalities• Established media integrations with top national media outlets creating long term connections