Tyler Thoreson Email & Phone Number

New York, New York, United States

• Leading the reinvigoration and transformation of one of America’s most iconic brands as head of global brand marketing. • Responsible for brand strategy and global creative development, including 360 brand and seasonal campaigns, social media, and licensee content development.• Lead end-to-end development of collaborations and special editions, from concept and design to go-to-market launch strategies. • Oversee brand communications and PR, including corporate communications and fashion PR, events and activations.• Responsible for maintaining a consistent, elevated, and localized brand expression across global licensee portfolio across consumer touchpoints.

New York, New York, United States

• Led 360 brand marketing for rapidly growing luxury menswear brand.• Spearheaded development and go-to-market campaign execution of top-tier brand collaborations and 360 seasonal brand campaigns.• Managed PR/communications, including events and activations. • Developed and implemented new strategies to drive coordinated brand impact across channels, from print and PR to social.

New York, New York, United States

• Responsible for development and execution of digital content strategies, innovative commercial experiences, omni-channel campaigns and events, and excitement-driving global campaigns for the iconic American lifestyle brand. • Led transformation of RalphLauren.com into a brand-led digital flagship platform, bringing a strong consumer focus, clear editorial point of view, and cohesive yet personalized storytelling to site, email, and other digital channels and offline retail. The result was an immediate and sustained increase in core business metrics (AOV, AUR, UPT, conversion) and brand elevation, engagement, and customer loyalty. • Co-led the development, launch, and daily operations of The Polo App, Ralph Lauren’s premier platform to cultivate the next generation of Polo superfans via innovative content formats, fan engagement and offline events, special product collaborations, and brand-led merchandising, driving incremental business, customer acquisition, and brand heat among Millennials and Gen Z. • Spearheaded overhaul of RL Magazine, introducing a thoroughly modern yet elevated design and logo treatment, migrating to a dynamic, commerce-enabled platform, driving $2.5+MM in incremental annual demand.• Led team of 35+ copywriters, producers, and content creators; responsible for content across all digital channels and touchpoints, including site landing pages, editorial features, product detail pages, email, wholesale accounts, marketing assets, microsites, RL Mag, and social media.• Spearheaded messaging strategy and execution of major brand initiatives, including holiday/seasonal campaigns and Olympics, as well launches of new brands and excitement-driving products.• Forged ongoing partnerships with senior leaders across the organization—in areas such as design, merchandising, marketing, retail, and hospitality—leading to the development of new initiatives, products, and consumer experiences.

New York, New York, United States

• Responsible for creation of best-in-class creative and agenda-setting editorial to drive traffic, engagement, and conversion for the groundbreaking luxury digital retailer. • Spearheaded global brand voice overhaul across all relevant channels and touchpoints, including site, email, social media (organic and paid), blogs, and customer service. • Led cross-functional teams in developing and launching global e-commerce campaigns, including holiday, major brand initiatives, seasonal editorials and commerce packages, and celebrity partnerships. • Conceived, developed, and oversaw editorial platforms for Gilt Home and Gilt MAN. Gilt MANual, the online guide to men’s fashion and lifestyle, was nominated for a 2011 Racked Award for Best Men’s Blog.• Assembled and led team of editorial and creative all-stars working in multiple disciplines, including copy writing, editing, creative direction, style direction, graphic design, creative production, and social media.• Helped lead development and launch of Park & Bond, the groundbreaking men’s retail destination. The site became the fastest growing launch in Gilt’s history, and won the 2011 Racked Award for Best New E-Commerce Site. • Made regular appearances on TV (The Today Show, Extra, Access Hollywood, Watch What Happens Live, and other Bravo programs) and in print (The New York Times, The Wall Street Journal, USA Today, and numerous online fashion and lifestyle outlets, as well as various trade publications).• Joined Gilt as Editorial Director; promoted to Head of Men’s Creative and Editorial in November 2010; VP of Men’s Creative, Editorial, and Customer Experience in May 2012; added Home to portfolio in August 2013.

New York

• Served as managing editor for The New York Observer, creating a strategic content plan to transform the irreverent New York weekly into a leading digital media outlet covering culture, politics, media, real estate, and Wall Street. Achieved major traffic growth across all key metrics. • At NBC Universal, served as interim executive editor for iVillage, leading daily content operations and overseeing global content packages for cultural events.

New York, New York, United States

• Co-led the development and launch of the groundbreaking men’s fashion site for Conde Nast. Led development and execution of content strategy across key verticals, including style, culture, lifestyle, tech, and travel.• Built and led six-person editorial team and oversaw conception and publication of all content. • Spearheaded video strategy, creating several regular series, nominated for MIN Best of the Web award and a NY Emmy.• Consistently surpassed key traffic goals by 25-190%. • Partnered with major luxury brands on custom content packages.• Appeared regularly as fashion and lifestyle expert on TV (The Today Show, The Early Show, ESPN, CNN), and in print (The Wall Street Journal, USA Today, regional outlets). Cast by Bravo, alongside Simon Doonan and Bethenny Frankel, in the pilot for the weekly TV series Fashionality. • Site awards include 2007 MIN Best of the Web award for design, as well as a nomination for the ASME 2006 General Excellence Online award.

Oversaw special U.S. Open edition of the IMG fashion publication, sponsored by Evian; assigned and edited all content.

• Oversaw all movie content across the AOL network of brands. • Led a team of seven editors, project managers, and producers.• Partnered closely with major studios to develop and launch sponsored content packages. • Developed and launched successful content franchise strategy that gave fans insider access to top talent and upcoming releases.

• Managed five member editorial team.• Implemented expanded editorial strategy, creating vastly increased advertising opportunities and exponential traffic growth (from 2MM to 5MM unique users in 18 months).

Devised and executed on strategy to transform Netcape.com from a Web portal into a fun and useful editorially-driven site.

Created special online packages to complement print content. Conceptualized and launched entertainment news mini-site utilized by other Just Go! sites. Promoted National Editor for network of 27 local guides.